BTSE - [Fintech] Sr. Product Manager (Marketing)

• Product Strategy & Marketing Alignment • Develop and execute product roadmaps that align with marketing strategies and organizational goals. • Collaborate with marketing teams to craft go-to-market strategies, including positioning, messaging, and launch plans. • Translate market trends, competitive insights, and customer feedback into product requirements. • Cross-functional Collaboration • Act as the primary liaison between Product and Marketing teams, ensuring open communication and mutual understanding. • Partner with design, engineering, and data teams to implement features that support marketing campaigns and enhance user engagement. • Manage the feedback loop to ensure that user insights collected through marketing efforts inform product development. • Performance Tracking & Optimization • Monitor key performance indicators (KPIs) for product and marketing initiatives, including user acquisition, retention, and satisfaction metrics. • Conduct post-launch analysis to identify opportunities for product improvement and marketing optimization. • Champion a culture of data-driven decision-making and continuous improvement. • Bachelor’s degree in Business, Marketing, Computer Science, or a related field; MBA or equivalent is a plus. • 5+ years of product management experience, with a strong emphasis on collaboration with marketing teams. • Proven track record of leading successful product launches and marketing initiatives. • Strong understanding of customer lifecycle management and marketing channels. • Exceptional communication, presentation, and stakeholder management skills.