Houzz - Senior Product Manager, Marketing Suite & AI Agents
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Requirements
• Build the Marketing Suite Strategy: Lead the development of our AI-driven Autonomous Sales Agents - utilizing LLMs to engage, qualify, and book meetings for Pros in real-time. • Own the Consumer Platform: Manage and innovate on the "Green Side" of Houzz. You will oversee the homeowner journey across Photos, Ideabooks, Stories, Discussions, and the Homefeed, ensuring these surfaces drive high-intent demand for our home renovation professionals. • Master Lead Fulfillment: Own the end-to-end fulfillment process. You are responsible for ensuring every lead whether it comes from Houzz or an external channel is nurtured and converted via "Speed to Contact" and automated qualification. • Multi-Channel Demand Gen: Develop tools to help Pros capture demand beyond Houzz, including website optimization, custom lead forms, and utility-driven consumer tools (e.g., project ROI estimators, 3D modeling). • Lead Integrity: Implement AI-driven gating to protect Pros from spam and ensure they only spend time on high-value, qualified opportunities. • ROI Infrastructure: Build the attribution and reporting dashboard that proves the revenue generated by the Marketing Suite across all homeowner touchpoints. • 5+ years of Product Management experience building large-scale B2C or B2B2C products. • Conversational AI & LLM Expertise: You have a deep understanding of building agentic workflows, prompt engineering, and the challenges of automated lead engagement. • Consumer Product Sense: Experience managing high-traffic content or social platforms (Photos, Feeds, or Community tools) with a focus on conversion. • Full-Funnel Ownership: A track record of owning both the "top-of-funnel" (engagement/discovery) and "bottom-of-funnel" (monetization/fulfillment). • Analytical Rigor: Ability to analyze complex project-matching algorithms and multi-channel attribution models. • The "Glue" Factor: A natural ability to manage project ambiguity, complexity, and interdependencies. You thrive in a fast-moving, startup-like environment within a large organization. • Zero-to-One Mindset: You have successfully launched a new product track or "startup within a company," specifically navigating the friction of integrating new monetization tools into an existing organic platform. • Agentic Workflow Experience: Hands-on experience building multi-step AI agents that don't just "chat," but execute tasks (e.g., qualification, appointment setting, or CRM data entry). • A background in Marketplace or SaaS growth, specifically moving users from "Free/Organic" to "Paid/Subscription."
Responsibilities
• Build the Marketing Suite Strategy: Lead the development of our AI-driven Autonomous Sales Agents - utilizing LLMs to engage, qualify, and book meetings for Pros in real-time. • Own the Consumer Platform: Manage and innovate on the "Green Side" of Houzz. You will oversee the homeowner journey across Photos, Ideabooks, Stories, Discussions, and the Homefeed, ensuring these surfaces drive high-intent demand for our home renovation professionals. • Master Lead Fulfillment: Own the end-to-end fulfillment process. You are responsible for ensuring every lead whether it comes from Houzz or an external channel is nurtured and converted via "Speed to Contact" and automated qualification. • Multi-Channel Demand Gen: Develop tools to help Pros capture demand beyond Houzz, including website optimization, custom lead forms, and utility-driven consumer tools (e.g., project ROI estimators, 3D modeling). • Lead Integrity: Implement AI-driven gating to protect Pros from spam and ensure they only spend time on high-value, qualified opportunities. • ROI Infrastructure: Build the attribution and reporting dashboard that proves the revenue generated by the Marketing Suite across all homeowner touchpoints. • At a Minimum, We’d Like You to Have • 5+ years of Product Management experience building large-scale B2C or B2B2C products. • Conversational AI & LLM Expertise: You have a deep understanding of building agentic workflows, prompt engineering, and the challenges of automated lead engagement. • Consumer Product Sense: Experience managing high-traffic content or social platforms (Photos, Feeds, or Community tools) with a focus on conversion. • Full-Funnel Ownership: A track record of owning both the "top-of-funnel" (engagement/discovery) and "bottom-of-funnel" (monetization/fulfillment). • Analytical Rigor: Ability to analyze complex project-matching algorithms and multi-channel attribution models. • The "Glue" Factor: A natural ability to manage project ambiguity, complexity, and interdependencies. You thrive in a fast-moving, startup-like environment within a large organization. • Ideally, You’ll Also Have • Zero-to-One Mindset: You have successfully launched a new product track or "startup within a company," specifically navigating the friction of integrating new monetization tools into an existing organic platform. • Agentic Workflow Experience: Hands-on experience building multi-step AI agents that don't just "chat," but execute tasks (e.g., qualification, appointment setting, or CRM data entry). • A background in Marketplace or SaaS growth, specifically moving users from "Free/Organic" to "Paid/Subscription."
Benefits
• This role has an annual starting salary range of $165,000 - $185,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location. • Flexible Paid Time Off (PTO) • Home internet stipend • Maternity/paternity leave program • Employee Assistance Program (EAP) • Professional Development Reimbursement Program • 401(k) retirement savings plans (Pre-Tax and Roth) • Flexible Spending Accounts (FSA) - Medical & Dependent Care • Health Savings Account (HSA) with company contribution • Healthy at Houzz program • Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation. • We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work. • If you would like assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process.
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