Orum - VP of Marketing
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 10+ years in B2B SaaS marketing, with at least 5 years leading product marketing or integrated marketing teams. • Proven success owning both brand and product marketing for a high-growth company. • Experience positioning and scaling a business as a category leader in a competitive or emerging market. • Deep understanding of AI, sales technology, and GTM strategy. • Strong leadership, communication, and storytelling skills — able to inspire teams and influence executives. • Data-driven mindset with a passion for measurable outcomes.
Responsibilities
• Strategic Leadership • Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation. • Build and lead a high-performing marketing organization that drives measurable business outcomes. • Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design. • Brand, Positioning & Product Marketing Leadership • Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio. • Position Orum as a category-defining leader in AI sales technology through analyst, partner, influencer and media engagement. • Lead GTM strategy for new products, features, and strategic initiatives in partnership with Product and Sales.\ • Drive AI Coaching Suite adoption through compelling storytelling, enablement, and customer advocacy. • Oversee competitive intelligence, pricing strategy, and win-loss insights to inform GTM priorities. • Demand Generation & Revenue Partnership • Own marketing-sourced pipeline, while serving as a true partner to Sales in driving total pipeline and revenue growth. • Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs. • Partner with the Growth team to ensure demand programs align to market positioning and revenue goals. • Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events. • Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights. • Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility. • Cross-Functional Collaboration • Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences. • Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention. • Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.
Benefits
• Lead the full marketing organization of a Series B company at the forefront of AI sales innovation. • Partner directly with the CEO and CGO to shape category strategy, brand growth, and product adoption. • Drive measurable impact on pipeline, revenue, and market leadership. • Competitive compensation, equity, and benefits package. • Base salary: $240,000 with $80,000 in variable compensation • Flexibility to work anywhere in the U.S. • Flexible Vacation Policy. • Orum Days Off (first Friday each month, two weeks off at year end, and additional observed holidays). • 90% coverage for employees and dependents for medical, dental, and vision. • Online behavioral health and virtual healthcare options. • Parental leave with quota relief. • Life Insurance and AD&D coverage. • 401(k) savings plan. • Meaningful stock options. • $1,000 equipment reimbursement (yours to keep). • Company retreats and meetups to connect in person. • Company ERG — Women of Orum (WOO).
No credit card. Takes 10 seconds.