RapidFort, Inc. - Head of Demand Generation

• Designing the global demand generation, digital marketing, and marketing automation  strategy including inbound lead acquisition and outbound account-based marketing Strategies • Developing and managing the demand generation marketing plan across channels including campaigns, execution, reporting, metrics, and analysis • Building customized campaigns, messaging, and marketing by account, buyer, and persona • Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads • Leveraging the newest marketing AI capabilities to efficiently identify and pursue  audience segments based on ideal customer profiles and opportunity • Conducting A/B tests across channels to continuously optimize results • Enhancing and managing the lead management process to improve pipeline conversion • Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI • Growing the marketing team through mentoring and hands on management • Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business • Developing messaging, communications, and copy to maximize awareness and lead conversion • Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries • Producing account based marketing strategy focused on Global 2000 businesses • Leading digital demand marketing across search, paid social, display, retargeting, YouTube, and content syndication • Managing digital lead-acquisition strategy, processes and execution of activities across AEO, SEO, PPC, social, display/retargeting, YouTube, Reddit • Driving search engine marketing (SEM) and advertising conversion • Leading, adapting, and optimizing content syndication strategy and implementation • Increasing quality of lead acquisition at small to very large industry events • Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management • Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series • Working with channel partners to empower them to maximize co-generation of marketing qualified leads and sales qualified leads • Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI • Meeting or exceeding metrics for impressions, conversions, and paid customers • Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers • 8 to 10 years of demand generation, growth marketing, digital marketing, marketing automation, and marketing experience in high tech • Exceptional written and verbal communication skills • Detail oriented with passion for execution • Proficiency in tools such as HubSpot, AI, Google Suite products required • Willingness and ability to perform all aspect of demand generation themselves during the early stages of the role (hands on individual contributor) • Bachelor’s degree in marketing, business, or a related field • Excellent project management and leadership skills, especially in a fast-paced cross-functional environment • Extensive experience running multi-channel B2B digital demand generation programs including SEO, PPC, Social (Twitter, LinkedIn, Facebook), display, and retargeting • Experience leading and mentoring high performance lead-generation marketing teams of at least 5 marketing professionals • Strong team player who works well cross-functionally • Strong organizational and project management skills • “Roll up sleeves and do what it takes” attitude • Strong team player not afraid to present new, creative ideas • RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end-to-end vulnerability management platform that includes curated near-zero-CVE open-source images, advanced runtime profiling, automated CVE remediation, and software attack-surface-management (hardening) capabilities to continuously secure and optimize containerized applications. • Compensation- Base $150,000 to $200000 Per Year