Greenlight Financial Technology - Senior Product Manager, Website
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Requirements
• 6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company. • Specialize in Conversion Rate Optimization (CRO), product growth and performance UX roles. • Hands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serve. • Deep expertise with Optimizely (or a comparable platform) - you’ve built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web traffic. • Proven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnels. • Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similar. • A strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practices. • Hands-on experience managing MarTech stacks and marketing tracking implementations. • A collaborative mindset and ability to manage cross-functional projects. • Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked. • Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership. • Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environment. • Familiarity with CDPs and how first-party data flows into web personalization and targeting. • Background in consumer fintech or family-oriented products. • Experience in a subscription or freemium business model with a focus on trial-to-paid conversion.
Responsibilities
• Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics. • Lead a product development team to deliver on your vision and user/business outcomes. • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences. • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses. • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap. • Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products. • Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency. • Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools. • Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack. • Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly. • Ability to manage Shopify site, apps and funnel optimizations for ecommerce.
Benefits
• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups • Our stance on salaries: • Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive. • The estimated base pay range for this position in (NY, CA, WA): $160,000 - 210,000 • The estimated base pay range for this position in (CO): $160,000 - 200,000
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