Apollo.io - Customer Marketer
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Requirements
• 5+ years in customer marketing, community, or advocacy at a B2B SaaS company. You've run a reference program, built case studies, and managed a community — not just contributed to one. • 5+ years • Relationship builder. Customers trust you. You know how to nurture advocates without burning them out. • Relationship builder. • Sales instincts. You understand how reference selling works and you know what reps need, not just what's nice to have. • Sales instincts. • Content sense. You can spot a great story, guide an interview, and know when a case study is actually good. • Content sense. • Operator mindset. You build systems, not one-off projects. You think in workflows and you document what you build. • Operator mindset. • AI fluency. You're actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you work. • AI fluency. • Upmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn't close a $200K deal. • Upmarket instincts. • You've built or scaled an executive customer community (dinners, councils, roundtables) • You've produced a podcast or video series featuring customers • You've worked at a company where customer advocacy was genuinely a revenue lever, not a PR function
Responsibilities
• Own case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn't count. • Own case study production • Build and manage a testimonial library that's always fresh, always accessible, and growing. You'll know what's in it better than anyone. • Build and manage a testimonial library • Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more. • Run a customer advocate community • Own public advocacy at scale. You'll build and run a program that gets advocates singing Apollo's praises where it matters — LinkedIn, G2, community forums, and beyond. Whether organic or incentivized, you'll know how to activate customers to speak up and make it worth their while. • Own public advocacy at scale. • Help Sales close. When a rep needs a reference, you're the person who finds the right match fast. You know the advocates, the use cases, and the industries. • Help Sales close. • Build AI-powered systems for each of these programs. Tracking, matching, outreach, production — if it can be automated or accelerated with AI, you'll figure out how. • Build AI-powered systems • Build the strategy to scale this program. You'll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo's brand. We want customers shouting from the rooftops. You'll make that happen. • Build the strategy to scale this program. • Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo's best customers. You'll have room to test what works and double down on what does. • Experiment with community programming. • all for one • bold ideas and courageous action • If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. • Learn more here!
Benefits
• Real business impact. The right customer story at the right moment can close a deal. You'll see it happen. • Real business impact. • Build something from scratch. There's no playbook to follow here. You'll write it. • Build something from scratch. • Work with customers who love the product. Apollo users are passionate. This is a good problem to have. • Work with customers who love the product. • Apollo is the go-to-market platform for modern sales teams. Our customers are some of the sharpest operators in the industry and they have strong opinions about what works. In this role, you'll build real relationships with them, tell their stories, and help Apollo earn the kind of trust that turns customers into champions. • The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process. • Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits. • Tier 1 Pay Range (San Francisco, New York City, Seattle) • $188,400—$235,400 USD • Tier 2 Pay Range (All other US Locations) • $163,800—$204,700 USD • Pay Transparency Range • $142,400—$204,700 USD • We are AI Native • Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here. • At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. • take extreme ownership • move with focus and urgency • learn voraciously • We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
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