Impiricus - Content Marketing Manager
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Requirements
• 4–6 years of marketing experience, ideally within SaaS, healthtech, consumer-facing apps, or technology. • Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content. • Proven ability to create engaging, high-performing social content, with a strong creative instinct for what captures attention and drives interaction. • Experience developing and managing content across social, email, and web channels. • Ability to use data and performance metrics to inform content decisions and optimize campaigns. • Experience identifying audience insights or trends and translating them into content or messaging. • Comfortable working cross-functionally in a fast-paced, startup environment. • Strong strategic thinking with the ability to connect audience insight to content and messaging decisions. • Experience marketing to healthcare professionals or working within healthcare, healthtech, or life sciences. • Content/comment moderation • Exposure to GPT/AI tools for content ideation or generation. • The base salary range for this role is $110,000 - $120,000 • $110,000 - $120,000 • Where you land within the range will reflect your skills, experience, and location, while keeping team parity in mind and leaving room for future growth. • Important Notice • Important Notice • To protect candidates, please note that all communication from our team will come directly from an @impiricus.com email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message to [email protected]
Responsibilities
• Content & Social Media Management • Define and refine content strategy by identifying what resonates across different physician specialties and audience segments, and aligning messaging, format, and distribution accordingly. • Own day-to-day content planning, creation, and publishing across Facebook, Instagram, TikTok, LinkedIn and other key social channels. • Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives. • Ensure content is accurate, engaging, and aligned with brand voice and messaging for HCP audiences. • Develop and iterate on repeatable, high-performing content formats informed by performance data and audience behavior. • Email, Lifecycle & Articles • Partner with the Head of Growth to test, iterate, and improve campaign and content performance. • Online Community Management • Use social listening to identify emerging physician trends, conversations, and sentiment across specialties. • Follow key opinion leaders and actively engage the DocUpdate brand. • Manage and respond to DocUpdate social comments. • Track industry and vertical competition and report on unique social strategies. • Synthesize insights from physician conversations into actionable recommendations for content, messaging, and campaigns. • Reporting & Collaboration • Support weekly and monthly marketing performance reporting, including content, email, and engagement metrics. • Collaborate cross-functionally with Product, Growth, Data, and Operations teams to align marketing efforts with business priorities. • Use data and insights to continuously refine content strategy and campaign execution. • Identify top-performing creative and messaging, and proactively recommend how to scale or iterate based on performance trends.
Benefits
• Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being. • Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan) Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months) Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option. Home Office Setup: We’ll ship you the gear you need to create a comfortable workspace at home. 401(k): Save for your future with tax advantages (and company match!) • Healthcare • HSA, FSA & DCFSA • Coverage & Protection • Flexible Time Off • Parental Leave • Your Work, Your Way • 401(k)
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