Donorbox - Content Marketing Specialist
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Requirements
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. • 5-7 years of experience in content marketing, digital marketing, or content writing. • Experience working in B2B SaaS marketing is required. • Experience in the nonprofit sector is highly preferred. • Strong writing, editing, and proofreading skills with demonstrated experience producing high-quality content. • Experience managing email marketing campaigns and marketing automation platforms (ActiveCampaign experience is highly preferred). • Familiarity with SEO best practices, keyword research, and content optimization techniques. • Deep understanding of AEO, AI search trends, and evolving content discovery channels is a strong advantage. • Experience coordinating freelance writers, agencies, or external contributors is preferred. • Strong project management and organizational skills with the ability to manage multiple priorities and deadlines. • Analytical mindset with experience reviewing content and campaign performance data. • Excellent communication and collaboration skills. • Details • Details • Fully remote based in South Africa • Salary: 40-50k USD
Responsibilities
• Content Development & Management • Research, write, edit, and publish high-quality blog articles focused on fundraising, nonprofit best practices, product education, and industry trends. • Coordinate and manage external writers to support the production of expert-written and thought leadership content. • Assist in the execution of Donorbox's content calendar, ensuring content is delivered on time and aligned with campaign objectives. • Support the development of content for strategic initiatives, including SEO, AEO (Answer Engine Optimization), customer retention programs, and product launches. • Repurpose existing content into additional formats such as email campaigns, landing pages, guides, social content, and customer communications. • Conduct content audits and identify opportunities to refresh, optimize, and improve existing content performance. • Email Marketing & Campaign Support • Build, manage, and optimize email campaigns within ActiveCampaign. • Maintain audience segmentation, contact lists, and automation workflows to support campaign targeting and personalization. • Assist in developing email copy for product launches, promotions, customer education, and lifecycle marketing programs. • Monitor campaign performance metrics, including open rates, click-through rates, conversions, and engagement trends, and provide recommendations for improvement. • Support A/B testing initiatives to continuously improve email performance. • SEO/AEO & Content Optimization • Conduct topics research and competitor analysis to identify new content opportunities. • Partner with SEO/AEO and product marketing stakeholders to improve organic visibility and search performance. • Support initiatives designed to increase visibility across both traditional search engines and AI-powered answer engines. • Cross-Functional Collaboration • Collaborate with Product Marketing, Growth, Customer Success, and Product teams to develop content that supports company objectives. • Coordinate with designers to develop supporting visual assets for blogs, email campaigns and guides. • Ensure all content aligns with Donorbox's brand voice, messaging framework, and style guidelines. • Reporting & Analysis • Track content and campaign performance using analytics tools and provide regular reporting on key metrics. • Use data-driven insights to identify opportunities for content optimization and audience engagement. • Stay informed about nonprofit sector trends, fundraising best practices, AI-driven search developments, and content marketing innovations.
Benefits
• Fully remote work from the comfort of your home • Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state) • Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life • 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4% • Reimbursement package for home office expenses and professional development, up to $1.5k • Eligibility for employee equity plan (stock options) • Wellness program with fitness and mindfulness classes • Love your work and our mission of serving nonprofits! • The Application Process • We have 6 stages: • We have 6 stages: • Prescreen Call with the Talent Team • Interview with Hiring Manager • Panel/Final Interview • Background & Reference Checks • If this sounds like the right role for you, please apply today and let us know why. We look forward to hearing from you! • This employer participates in E-Verify to confirm the employment eligibility of all newly hired U.S. employees. To learn more about E-Verify, please visit www.e-verify.gov.
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