NEW ERA Digital Marketing - Tech Ops Lead — CRM, Automation & Service Delivery Systems
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Responsibilities
• GoHighLevel / CRM: pipelines, workflows, tags, triggers, forms, calendars, automations, client-specific settings, and lead tracking. • GoHighLevel / CRM: • Lead routing and notifications: new leads enter the CRM and the correct alerts fire within 60 seconds. • Lead routing and notifications: • Client onboarding: every new painter goes live through a repeatable process within 24–48 hours after payment/start signal. • Client onboarding: • Automations: GHL, Zapier, Google Workspace, and related workflows built, tested, monitored, and documented. • Automations: • Dashboards: CPL, booked appointments, show rates, delivery health, and founder visibility in one place. • Dashboards: • SOP library: every recurring process has an owner, trigger, checklist, and QA standard. • SOP library: • AI-assisted operations: SOP drafts from Loom recordings, weekly client report drafts, lead-quality analysis, internal QA, workflow summaries, and documentation support. • AI-assisted operations: • Future support coordination: this is not a management role on day one. If you prove systems ownership, you may later help coordinate technical VAs, assistants, or support resources. • Future support coordination: • The role is designed around owning CRM, automations, SOPs, dashboards, AI infrastructure, and system reliability — not generic admin work. • How We Support You • You will not be handed chaos and told to figure it out. • You get access to the stack, context from the founder, documentation, and the tools needed to build the system properly. • That can include: • GoHighLevel / CRM access • Google Workspace access • ChatGPT / Claude access • dashboards and reporting tools • VS Code or technical tools if needed • documentation, SOP, and workflow resources • If you prove systems ownership, we will invest in the resources needed to help you build better infrastructure. • That can include technical support, AI-assisted workflows, internal agents, or additional tools as the company scales. • What Success Looks Like • Days 1–30 — Audit and Map • You finish a full tech-stack audit. • You map every workflow from lead capture to booked appointment. • You hand over one clear document showing: • what is working, • what is broken, • what is undocumented, • what should be automated, • and what should be fixed first. • The founder gets visibility into the systems that actually run the company. • Days 31–60 — Build the Foundation • Client onboarding is repeatable. • Lead routing is reliable. • Appointment booking workflows are clean. • Missed-lead follow-up works. • Every recurring process has an SOP. • Critical automations have testing, ownership, and monitoring. • If something breaks, we know before the client tells us. • Days 61–90 — Scale and Accountability • There is a weekly ops scorecard. • There is an automation health dashboard. • SOP compliance is visible. • AI usage standards are clear. • The founder sees broken, late, risky, or blocked items in one place. • By day 90, the founder stops asking about lead routing, follow-up, booking, and reporting. • Because they work. • This follows the blueprint’s 30/60/90 structure: audit and map first, build the operating foundation second, then create scale and accountability. • Tools You Work With • GoHighLevel · Zapier · ClickUp · Google Workspace · Google Sheets / dashboards · ChatGPT · Claude · Loom · VS Code or technical tools when needed • What We Are Building • Most painters are stuck buying shared leads, hiring generic agencies, or trying to figure out growth after a 12-hour day on the job site. • Weak follow-up systems. Unclear reporting. Contractors left to figure it out alone after the sale. • That is not what we are building. • We are building the company painters call when they are serious about growth. • Not another marketing agency. • The most trusted growth partner in the industry. • Not because we say so. • Because the systems, service delivery, reporting, and client results prove it. • That requires infrastructure that does not break as we scale. • CRM. Automations. SOPs. Dashboards. Lead routing. Reporting. Client onboarding. Internal QA. AI-assisted workflows. • Every piece has to hold. • You help build it. • Where This Role Goes • This is a Tech Ops Lead hire. • Tech Ops Lead • The first job is to own the systems. • Not to manage people. • The runway is real. • Phase 1 — Tech Ops Lead • Own the systems directly. • Audit, build, document, monitor, and improve the operating infrastructure. • Prove reliability. • Reduce founder dependency. • Phase 2 — Tech Ops Manager • Once the systems are reliable, begin managing support resources, technical assistants, or contractors who help maintain and improve them. • Phase 3 — Operations Systems Lead / Director-Level Role • Own broader service delivery systems, team execution, client success operations, and operational accountability as the company scales. • We do not promote on tenure. • We promote on proof. • If you build systems that hold while we scale, you grow with the company — in responsibility, leadership, and pay. • Who We Want • You have owned or worked on a CRM inside a marketing agency or lead-gen business. • You can explain pipelines, triggers, tags, dashboards, and failure points in plain English. • You have built and maintained automations in GHL, Zapier, or related tools. • You know how you monitor them. • You know what you do when they break. • You think in systems. • You move on problems before they become problems. • You say, “this is broken,” without being asked. • You use AI to do more in less time: SOPs, summaries, QA, reporting, documentation, internal analysis. • You do not need a team underneath you to make progress. • Who We Do Not Want • Generalist VAs looking for the next gig. • Strategists who do not want to touch the CRM. • People who answer “what do you want me to do?” instead of identifying what needs doing. • Anyone who calls themselves a “GHL expert” but cannot describe the last automation they shipped and how they tested it. • People with no process for monitoring automations after they go live. • People expecting a COO title or a department to manage from day one. • Application + work sample • Technical interview • Final founder interview • Reference check • The work sample asks: • How would you audit a lead-generation agency’s CRM, lead routing, appointment booking, reporting, SOPs, and automation system in your first 14 days? • We care less about polished answers and more about how you think, what you notice, and what you do first. • The Application • To apply, submit a short Loom or a structured written response answering: • Name what you would look for, in what order, and why. • If it reads like a marketing brochure, it will not pass.
Benefits
• Discussed in interview. • Contract to start. • We pay for systems ownership. • We are not shopping the bottom of the market. • We are looking for the right long-term operator, not the cheapest applicant. • As the role grows, responsibility and pay grow with it. • If you are the right person for this, you already know it. • Show your thinking.
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