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Jobs/VP of Marketing Role/neko-health - Director, Marketing UK
neko-health

neko-health - Director, Marketing UK

London4w ago
In OfficeDirectorEMEAMedical DevicesVP of MarketingCRM ManagementB2B2C

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Requirements

• Significant experience in senior marketing roles, ideally at consumer-facing companies - ideally across health, consumer tech, or lifestyle. • Proven experience as a local or market-level marketing lead within a global organisation - someone who knows how to get the best from central teams rather than building everything themselves. • Skilled at writing briefs and directing creative, media, and social teams - comfortable operating as an internal client who sets the agenda and holds others accountable to outcomes. • Strong commercial acumen, with the ability to connect global marketing investment to UK clinic utilisation, member acquisition, and revenue. • Excellent at influencing without authority - able to build trust with global COE leads and make the UK's case compellingly in planning forums and budget conversations. • Comfortable with data and measurement - from audience insights and media performance to CRM analytics - and able to use this to sharpen briefs and demonstrate UK marketing ROI. • Deep knowledge of the UK consumer and media landscape, with a genuine understanding of how British audiences engage with health, wellness, and preventive care. • Experience in a high-growth or scale-up environment, where global infrastructure is still maturing and local agility is a competitive advantage. • A passion for preventive health, medtech, or wellness categories. • Experience with multi-site or proximity marketing, including geo-targeted media activation and local event or community marketing. • Knowledge of the UK employer health benefits landscape and experience with B2B2C demand generation models.

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