Deliveroo - Senior CRM Manager, Middle East
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Requirements
• > Experience: 5+ years of dedicated CRM experience within the Tech or E-commerce • sectors, ideally operating within a hyper-local or multi-market international business • > People Management: 2+ years of proven experience managing and developing a • high-performing team. • > Technical Expertise: CRM deployment experience (Braze experience preferred), • HTML familiarity (ability to understand where changes need to be made), SQL • knowledge a bonus, and data visualisation tools (Looker experience preferred). • > Channel Proficiency: Proven track record of building and scaling multi-channel • communication strategies across Email, Push Notifications, and WhatsApp • > Analytical Skills: Strong grounding in statistical analysis techniques, A/B testing • methodologies, and experience utilizing data visualization tools to drive decisions. • > Commercial Acumen: A solid understanding of business KPIs, ensuring CRM • activities directly drive customer lifetime value and positive business impact. • > Soft Skills: Exceptional project management, people management, communication, • > Education: Bachelor’s Degree in Engineering, Marketing, Business, or a related field
Responsibilities
• > Campaign Ownership: Oversee the end-to-end planning, execution, targeting, • measurement, and optimization of all regional CRM campaigns across email, push • notifications, and WhatsApp. • > Calendar Strategy: Collaborate closely with the Restaurant Marketing, New • Verticals Marketing, and Commercial teams to design and deploy a high-impact, commercially-driven CRM calendar. • > Team Leadership: Guide and mentor a team of 3 direct reports, establishing clear • performance targets, goals, and professional development paths. • > Cross-Functional Collaboration: Partner with local marketing, central marketing, • and creative studio teams to streamline workflows, manage deadlines, and ensure • strict alignment with brand goals. • > Ideate and execute: Identify opportunities to build new triggers and automations • that meet a customer need, using data to gain buy-in, and launching as an • experiment to demonstrate impact. • > Data & Analytics: Maintain a rigorous focus on A/B testing and statistical analysis to • constantly improve engagement metrics. • > Stakeholder Reporting: Own the reporting of CRM performance to key • stakeholders, translating complex data into actionable commercial insights and • strategic adjustments.
Benefits
• We are a small team, with very large impact, looking to answer some of the most interesting • questions out there. We move fast, we're always looking for new ideas and we're very • transparent about the decisions we make and why we make them. • There are so many questions we need to answer and plenty more we haven't even encountered. How do data and technology help restaurants to grow as consumer habits • change? How can we predict what someone wants to order for dinner long before the idea • has even crossed their mind? • Workplace & Diversity • At Deliveroo we know that people are the heart of the business and we prioritise their • welfare. We offer multiple great benefits in areas including health, family, finance, • We believe a great workplace is one that represents the world we live in and how beautifully • diverse it can be. That means we have no judgement when it comes to any one of the things • that make you who you are - your gender, race, sexuality, religion or a secret aversion to • coriander. All you need is a passion for (most) food and a desire to be part of one of the • fastest growing startups in an exciting space."> • Campaign Ownership: Oversee the end-to-end planning, execution, targeting, • measurement, and optimization of all regional CRM campaigns across email, push • notifications, and WhatsApp. • > Calendar Strategy: Collaborate closely with the Restaurant Marketing, New • Verticals Marketing, and Commercial teams to design and deploy a high-impact, commercially-driven CRM calendar. • > Team Leadership: Guide and mentor a team of 3 direct reports, establishing clear • performance targets, goals, and professional development paths. • > Cross-Functional Collaboration: Partner with local marketing, central marketing, • and creative studio teams to streamline workflows, manage deadlines, and ensure • strict alignment with brand goals. • > Ideate and execute: Identify opportunities to build new triggers and automations • that meet a customer need, using data to gain buy-in, and launching as an • experiment to demonstrate impact. • > Data & Analytics: Maintain a rigorous focus on A/B testing and statistical analysis to • constantly improve engagement metrics. • > Stakeholder Reporting: Own the reporting of CRM performance to key • stakeholders, translating complex data into actionable commercial insights and • strategic adjustments. • Senior CRM Manager, Middle East • Dubai - Main Office • All Cost CentersDeliverooCOOUAEMarketing UAEMarketing UAE • Title: Senior CRM Manager, Middle East • Location: Dubai, UAE • fastest growing startups in an exciting space.
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