Boulevard - Creative Director
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Requirements
• 10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies • 5+ years leading and developing multidisciplinary creative teams • Strong strategic instincts—you can connect brand and creative decisions to business outcomes • Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building • Experience building and scaling creative systems, not just one-off campaigns • Curiosity and hands-on experience with AI-powered creative tools and workflows, with a point of view on how to apply them to improve speed, scalability, and creative effectiveness • Proven ability to lead concept development from insight to execution across multiple formats and channels • Strong communication and storytelling skills—you can clearly articulate the “why” behind the work to stakeholders at all levels • Strong cross-functional leadership skills and experience partnering with Brand, Content, Product Marketing, and Demand teams • Ability to balance bold, conceptual thinking with operational rigor and executional excellence • Experience working with and managing external agencies and production partners • Experience in video, motion, and emerging creative formats • Strong experience with tools such as Figma, Adobe Creative Suite, Asana, Unbounce, and modern creative workflows • How we'll take care of you: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $149,500 - $175,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Responsibilities
• Set and evolve Boulevard’s creative vision—ensuring a distinctive, cohesive, and elevated brand presence across all channels and touchpoints • Translate brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential • Lead the development of large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline • Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats • Operate as a player-coach—providing hands-on creative direction on key initiatives while mentoring and elevating the team • Establish and uphold a high bar for creative quality, consistency, and craft across all outputs • Own and evolve Boulevard’s visual identity system, ensuring it is both differentiated and scalable across the business • Partner closely with Brand, Content, Product Marketing, and Demand Gen to bring unified storytelling to life across the full customer journey • Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces • Lead creative reviews, provide clear and actionable feedback, and build strong alignment with cross-functional stakeholders • Manage and collaborate with external agencies, freelancers, and production partners to extend team capabilities • Integrate and explore AI-powered tools and workflows into the creative process to increase speed, scale output, and enable new forms of experimentation—while maintaining a high bar for craft and brand integrity • Continuously explore new formats, channels, and creative approaches to keep Boulevard’s brand fresh, relevant, and ahead of the curve • Ensure creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience
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