capital.com - Head of Marketing MENA
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Requirements
• Industry Knowledge • You've owned marketing budgets and commercial outcomes in a regulated consumer industry. Financial services, fintech, or trading/brokerage experience is preferred. Other regulated sectors are considered. • You understand brand-led channels (OOH, TV, radio, podcasts) and performance channels, including affiliate and influencer ecosystems across the MENA region. Billboards, transit ads, and local sponsorships are familiar territory, not aspirational. • You know how commercial decisions in markets like the UAE, where the SCA framework shapes permissible conduct, directly affect regulatory posture and long-term brand trust. • Problem-Solving • You identify the few initiatives that genuinely matter in a complex, matrixed, centrally governed environment. You also know how to say no to everything else. • You assess commercial upside and reputational risk at the same time, not sequentially. • You make budget trade-offs under constraint without defaulting to short-term optimization or metric chasing. • Collaboration & Influence • You've operated in a matrix where you influence without full control, working through Centres of Excellence rather than around them. • You manage stakeholders at C-suite level across marketing, compliance, risk, and PR without needing to escalate everything or avoid conflict entirely. • You escalate early. You'd rather flag a risk that turns out to be manageable than manage a crisis that could have been flagged. • Mindset & Style • Calm authority rather than charismatic force. You hold your position without needing to win the room. • High tolerance for ambiguity without loss of discipline. • Willingness to be unpopular in the short term when the long-term trade-off is clear. • Low ego, high accountability. You own results without needing credit and own failures without deflection.
Responsibilities
• Own regional commercial outcomes across all marketing-driven revenue streams, with accountability measured over quarters, not weeks. • Allocate the regional marketing budget across approved channels and initiatives, making trade-offs with clear rationale rather than reactive pressure. • Prioritise what matters for the market within global constraints, including the discipline to deprioritise opportunities that look locally attractive but carry systemic risk. • Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in close coordination with central Centres of Excellence, who retain authority over execution quality, standards, and risk. • Track local brand health and digital reputation metrics as managed assets, acting on what they reveal before the numbers become a problem. • Escalate regulatory, cultural, or reputational risks early and factually to the CMO and relevant CoE leads, before they become crises you're explaining rather than signals you flagged. • Absorb commercial pressure without passing it downstream or externalizing it through risky brand, media, or partner behavior. • Lead a small regional marketing team where market scale and complexity demand it. • Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated. • Work-Life Harmony: Join a company that genuinely cares about you -because your life outside of work matters just as much as your time on the clock. • Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry. • Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team. • Comprehensive Health Benefits: We’ve got your back with a medical insurance plan. Plus, location-specific benefits and perks! • Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits! • Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
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