Multibank Group - MarTech Solutions Specialist

• Tracking Execution & Data Alignment • Execute and maintain tracking implementation based on defined tracking strategies and guidelines. • Ensure consistency of events, naming conventions, and data structures across platforms and tools. • Translate business and marketing requirements into accurate and scalable tracking setups. • Support the rollout of tracking across new features, products, and markets. • Maintain clear documentation of tracking logic, event structures, and data flows. • Attribution & Integrations • Support integrations between browser, server and mobile data source, analytics tools, MMPs, and advertising platforms. • Assist in maintaining accurate attribution across paid media channels. • Ensure required data points and identifiers are consistently captured and passed across systems for a full view of the user journey. • Collaborate with marketing teams to align tracking with campaign and attribution requirements. • Support the reliability of data flows between tracking systems and downstream platforms. • Monitoring & Issue Resolution • Monitor tracking performance and identify inconsistencies or gaps in marketing data. • Investigate and troubleshoot tracking issues across web and mobile environments. • Work with engineering, development, and data teams to resolve discrepancies and improve tracking reliability. • Support ongoing improvement of tracking reliability and data quality across releases, updates, and platform changes. • Cross-Functional Collaboration • Work closely with stakeholders, and liaise between Marketing, Product, Engineering, and Data teams to understand tracking needs and ensure proper implementation. • Follow technical guidance while contributing to improving processes and data quality. • Align tracking execution with broader business, product, and marketing objectives. • Communicate clearly on tracking status, issues, and dependencies across teams.