Careem - Senior Captain Marketing Associate - Lead Generation
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Requirements
• At least 2+ years experience in sales or account management; achieving weekly/monthly targets consistently. • Education to degree level; minimum Bachelor’s Degree. • Proficiency in Microsoft office, Excel and similar software tools. • The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. • Experience in account management with a proven track record in direct and channel sales, especially in closing deals. • Experience in the food & beverage industry. • Highly motivated with a “hunting spirit” to develop new opportunities and grow business in multiple technology dimensions within the Food/Service Providers space. • You are excellent at working in teams and are comfortable collaborating with local, regional and corporate teams in a large cross-functional organization. • Good communicator and excellent at driving solutions in line with industry and local market trends. • Can do, will do attitude and be able to think in a unique way to contribute creatively towards building a solid business pipeline and driving sustainable business. • Highly analytical and meaningful. • Working in pressure situations with stretched targets and limited resources and coming up with smart tech based ideas to solve problems. • What we’ll provide you • We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to: • Work and learn from great minds by joining a community of inspiring colleagues. • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential. • Explore new opportunities to learn and grow every day. • Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.) • Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
Responsibilities
• Core Mission: To own the Captain lifecycle. You will acquire new leads through digital precision and build deep-rooted loyalty through high-touch community events and structured feedback sessions across the UAE. • Core Mission: • 1. Community Engagement & Qualitative Insights • Monthly Event Circuit: End-to-end execution of engagement events across the Emirates (Dubai, Abu Dhabi, Sharjah, etc.). • Monthly Event Circuit: • Chai pe Charcha & Townhalls: Organizing large-scale, informal "Tea & Talk" sessions to foster community spirit and bridge the gap between Captains and corporate staff. • Chai pe Charcha & Townhalls: • Structured Focus Groups: Conducting regular, small-group sessions to deep-dive into Captain pain points, test new features, and gather qualitative data. • Structured Focus Groups: • The "Feedback Bridge": Translating on-ground sentiments into actionable "Insight Reports" for Ops, Product, and Strategy teams. • The "Feedback Bridge": • 2. Digital Growth & Lead Generation • Paid Media Execution: Hands-on management of TikTok Ads Manager and Meta Business Suite to drive high-quality Captain leads. • Paid Media Execution: • TikTok Ads Manager • Meta Business Suite • Performance Tracking: Monitoring CPA (Cost Per Acquisition) and Lead-to-Onboarding conversion rates to ensure spend efficiency. • Performance Tracking: • Influencer Liaison: Identifying and managing niche influencers within the Captain community to amplify reach and trust. • Influencer Liaison: • Copy & Content: Write all marketing copy and create content for ads, social media, and Captain communications. • Copy & Content: • 3. Cross-Functional Coordination & Creative Briefing • Internal Liaison: Gathering requirements from internal stakeholders and ensuring they are communicated effectively to the Captains. • Internal Liaison: • Creative Briefing: Translating complex business needs or Captain feedback into clear briefs for the design team to create high-performing social assets, lo-fi videos, and event collateral. • Creative Briefing:
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