Cygnify - Assistant Manager, Marketing Go-To-Market
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Requirements
• 4–6 years of marketing experience, preferably in B2C or customer-centric industries • Hands-on experience in executing digital and offline campaigns • Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms • Strong analytical skills with the ability to interpret data and generate actionable insights • Excellent project management and communication skills • Collaborative mindset with attention to detail and execution excellence • Background in telecommunications, fintech, or digital-first consumer brands • Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies • Comfortable working in a fast-paced, driven environment • Ability to use Ai tools for designing
Responsibilities
• 1. Campaign Planning & Execution • Co-lead the planning and execution of integrated marketing campaigns across digital, social, and offline channels • Co-develop go-to-market strategies for new products, promotions, and key marketing initiatives • Work with agencies and internal teams to develop campaign, messaging, and media strategies • Manage campaign timelines, deliverables, and budgets to ensure successful launches • Monitor campaign performance and drive optimization to improve marketing effectiveness and ROI • 2. Brand & Content Management • Ensure brand messaging and positioning remain consistent across all marketing touchpoints • Oversee the development of marketing assets such as digital ads, EDMs, social content, and promotional materials • Manage marketing calendars, product launches, and brand engagement initiatives • Collaborate with creative agencies to develop compelling marketing content that resonates with target audiences • 3. Performance Marketing & Analytics • Analyze campaign performance data to generate insights and optimize marketing strategies • Work with CRM teams to design lifecycle marketing programs that improve engagement and retention • Monitor competitor campaigns and market trends to identify opportunities for differentiation • 4. Cross-Functional Collaboration • Partner closely with product, sales, and customer support teams to align marketing initiatives with business objectives • Manage agency partners, media vendors, and marketing suppliers to ensure high-quality campaign delivery • Oversee marketing budgets, tracking campaign spend and ensuring efficient allocation of resources
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