valerie-group - Data Analyst
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Requirements
• ACCOUNTABILITIES • Build and execute data strategies aligned with eCommerce goals. • Create and maintain dashboards/reports using tools like Looker Studio and Power BI. • Analyze customer behavior, funnels, product performance, and campaign effectiveness to uncover insights. • Ensure data accuracy through validation, audits, and quality checks. • Work with engineering teams on tracking/tagging implementation via GTM and analytics platforms. • Present insights clearly to leadership and cross-functional teams.
Responsibilities
• Manage analytics platforms including GA4, GTM, and reporting tools like Looker Studio, Power BI, or Tableau. • Write SQL queries for data extraction, reporting, and analysis. • Monitor and optimize key eCommerce and performance marketing metrics. • Support marketing and growth teams with actionable insights to improve ROI and conversions. • Identify and troubleshoot tracking/reporting issues proactively. • Create scalable reporting processes and maintain data documentation. • WHO WOULD FIT IN • 3–5 years of hands-on experience in Data Analytics, preferably within eCommerce or performance-driven digital businesses. • Strong expertise in GA4, Google Tag Manager (GTM), SQL, and dashboarding/reporting tools. • Experience working with platforms like Adobe Analytics, Amplitude, Mixpanel, or similar is a plus. • Comfortable working closely with marketing, product, engineering, and leadership teams. • Strong analytical thinking, attention to detail, and problem-solving mindset. • Excellent communication skills with the ability to simplify complex data into business insights. • Someone proactive, curious, and highly ownership-driven.
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