KOHO - Senior Manager, Integrated Marketing
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Requirements
• Strategic & Analytical: You can build a high-level strategy, execute seamlessly and also dive deep into the data to prove what’s working. • Strategic & Analytical: • A Storyteller: You know how to translate complex product features into compelling consumer benefits. • A Storyteller: • Collaborative Leader: You excel at aligning multiple stakeholders and driving projects forward without friction. • Collaborative Leader: • Curious: You are obsessed with understanding human behavior and the "why" behind user actions. • Curious: • An Owner: You have strong agency and believe that you have the power to make things happen and to influence positive change. • An Owner: • The budgeted salary range for this role is $150,000 - $180,000 CAD / year. • At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.
Responsibilities
• Brand Positioning & Value Proposition: Own the brand narrative. Define and refine KOHO’s positioning in the market to ensure we stand out in a crowded fintech landscape. • Integrated Campaign Strategy: Develop and lead brand-building campaigns that drive awareness and acquisition. Orchestrate cohesive execution across varied channels including digital media, OOH, PR, partnerships, influencer channels and more. • Go-to-Market (GTM) Leadership: Design and execute GTM strategies for new product and feature launches to increase user engagement, retention and profitability. • User-First Advocacy: Champion a "user-first" mentality. Demonstrate a deep curiosity for our user base by leveraging qualitative and quantitative insights to inform all marketing strategies. • Analytics & Optimization: Utilize strong analytical skills to set KPIs, measure campaign effectiveness, and optimize spend/efforts for maximum ROI. • Cross-Functional Collaboration: Partner with Product, Creative, Affiliate, Social, and Performance teams to ensure consistent messaging and seamless execution.
Benefits
• Budgeted range for this job CA$150K – CA$180K • At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members. • 📈 Opportunity to shape the future of fintech and financially empower a generation of Canadians • 🤝 Fantastic, Deeply Engaged Team (check out our engagement scores here!) • 🌴 Generous vacation + Wellness days + Flex Days + holiday closure • 💻 Remote-first environment + coworking support + yearly all hands retreat • 🧠 Access to coaching & growth programs • 👶 Parental top-up & leave policies • 💡 Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development • We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians. • At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust. • KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in. • We’re looking for a Senior Manager, Integrated Marketing to join our team for a role to work remotely based in Canada. • Senior Manager, Integrated Marketing • Reporting to the Director, Integrated Marketing you’re going to be a part of a team that sits at the intersection of Brand, Product, and Performance. You will be the architect of our narrative, responsible for defining why users should choose KOHO and how we tell that story across every touchpoint. • In this people-manager role, you will lead the strategy for major brand-building campaigns and product launches, orchestrating efforts across partnerships, digital media, OOH, PR and more. You will act as the bridge between our product roadmap and market presence, ensuring our positioning is sharp, data-backed, and deeply connected to our users' needs.
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