Blockchain.com - Performance Marketing Specialist, Mobile
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Requirements
• Experience in Fintech or Gaming industries. • Familiarity with marketing products in the Cryptocurrency space.
Responsibilities
• Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels. • Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets. • Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution. • Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts. • Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis. • Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools. • Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams. • 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA). • Expert working knowledge of AppsFlyer. • Proven success in ROAS-focused campaign optimization. • Experience managing monthly budgets exceeding USD 300k. • Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns. • Fluency in professional and technical English.
Benefits
• Competitive full-time salary based on experience and meaningful equity in an industry-leading company • This is a role based in our Palermo office, with a mandatory in-office presence four days per week. • The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry. • Performance-based bonuses • Apple equipment provided by the company • Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
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