Grayscale Investments - Organic Social Media Manager
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Requirements
• 3–6 years of experience in social media, content marketing, or digital communications (crypto or fintech experience preferred). • Strong understanding of digital asset markets and financial storytelling. • Demonstrated experience owning and growing large corporate social media accounts. • Exceptional writing and editing skills with the ability to simplify complex financial concepts. • Strong project management skills and ability to manage multiple priorities in a fast-paced environment. • Experience working in regulated industries and navigating compliance review processes is highly preferred. • Experience creating or editing social media graphics, whether video or static.
Responsibilities
• Execute and continuously refine Grayscale’s corporate social media strategy in partnership with the VP, Head of Social • Develop and execute platform-specific strategies aligned with broader marketing, product, and corporate priorities. • Maintain and evolve Grayscale’s brand voice and positioning across all corporate channels. • Lead the end-to-end content lifecycle: ideation, drafting, editing, publishing, and optimization. • Manage and maintain a dynamic editorial calendar aligned with product launches, research publications, market events, executive visibility, and corporate initiatives. • Create compelling short- and long-form content including social posts, blog content, video scripts, webinar copy, and live event promotion. • Partner with design and creative teams to develop high-impact visual and video assets optimized for each platform. • Develop and deliver regular performance reporting and actionable insights to the VP, Head of Social and broader marketing leadership. • Continuously test and iterate content formats, messaging, and publishing cadence to improve engagement and conversion metrics. • Stay at the forefront of social media trends, digital asset industry developments, and platform innovations. • Identify and pilot new formats (e.g., short-form video, live programming, executive amplification strategies, emerging platforms). • Translate real-time market developments into timely, brand-appropriate social content. • Partner closely with Legal & Compliance to ensure all content adheres to regulatory and internal approval standards. • Maintain and improve content approval workflows to ensure accuracy, timeliness, and scalability. • Comfortable producing and publishing content daily
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