omniscient - Director, Digital PR
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Requirements
• Experience: You have 7+ years of experience in Digital PR, with at least 3+ years in a senior leadership or Director-level role within an agency environment. • Proven Results: You have a track record of delivering high-impact campaigns for B2B or SaaS brands. • Executive Presence: You are comfortable working with C-suite executives and can communicate complex strategies with clarity and authority. • Decision Maker: You have a bias toward action. You make great decisions quickly, knowing you can iterate and improve as you scale. • Adaptable: You thrive in the "gray area" of a growing agency. You are agile and don't need a rigid manual to get things done. • Tech Savvy: You are proficient with BuzzStream, Cision, Ahrefs, and emerging AI tools. • The application passcode is: "I love digital PR"
Responsibilities
• Departmental Strategy & Leadership • Vision & Ownership: Develop and own the Digital PR service line, ensuring it aligns with high-level client business goals and Omniscient’s growth trajectory. • Innovation: Lead the planning and execution of multi-channel PR campaigns across US, UK, and global markets, staying at the bleeding edge of AI search and SEO. • Operational Excellence: Oversee budget planning, resource allocation, and performance forecasting for the department. • Content Orchestration: Work with Editorial and Research leads to amplify "Original Research" assets, turning data into headlines and high-authority backlinks. • Team Management & Culture • Mentorship: Build out, manage and coach a team of PR specialists, fostering a culture of high-stakes ownership and experimentation. • Scaling: Build the hiring roadmap, lead recruitment, and design the onboarding/training processes to maintain quality as the department grows. • Growth: Conduct performance reviews and develop professional growth plans for your team members. • High-Level Client Engagement • Strategic Consulting: Lead client consulting calls, acting as the subject matter expert on PR strategy and its impact on organic growth. • Relationship Management: Partner with CMOs and Marketing Directors to define goals and solve complex strategic challenges. • ROI Advocacy: Define and monitor KPIs to ensure client satisfaction and long-term retention. • AI Search & Generative Engine Optimization (GEO) • Visibility Strategy: Execute strategies to increase brand visibility in AI-powered engines (e.g., ChatGPT, Google Gemini, Perplexity). • Brand Perception: Optimize off-page campaigns to increase "Citation Share" and maintain messaging accuracy within LLM responses. • R&D: Ideate and run experiments across Reddit, content syndication, and influencer channels to see how they influence AI search results. • Analytics & Reporting • Definition: Establish the standard for Digital PR KPIs, including earned media value, citation share, and SEO impact. • Iteration: Use data-driven insights to pivot strategies and enhance campaign effectiveness across the portfolio.
Benefits
• We are a 100% remote company built on the principles of autonomy and excellence. • True Ownership: You aren't just managing a team; you are building a business unit. • Remote Flexibility: Work from wherever you are most productive. • Annual Offsites: We gather in cities like Austin, Chicago, and LA to bond and brainstorm in person. • Coaching: We invest in your growth to help you remain a world-class leader in the space. • Health: 90% coverage for medical, dental, and vision (US). • 401k: 100% match on the first 3%; 50% match on the next 2%. • Profit Sharing: Participate in quarterly profit sharing after 1 year. • Unlimited PTO: We recommend a minimum of 14 days off per year. • Development: $2,000 annual L&D stipend and a "Free Books" program. • Ready to build the future of Digital PR? We know the confidence gap can be real. If you’re excited about this role but don’t check every single box, apply anyway. We value growth, ambition, and a "no-asshole" policy above all else.
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