Power Digital - Paid Social Advertising Specialist

• Successful management of designated paid media accounts • Meet pacing and KPI requirements for held accounts • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings. • Function as primary point of contact internally. • Responsible for pacing and performance of accounts. • Responsible for generating reporting, and contributing to performance insights with Supervisor for designated accounts. • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions • Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives) • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.) • Responsible for continual testing, verification, and improvement of full-funnel structures • Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors. • Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight. • Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring. • Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals. • Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making. • Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots. • Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise. • Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments. • Deliver on-time launches and updates for all campaigns and key deliverables. • Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps. • Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting. • Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes. • Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.