glow25 - Senior Conversion & Product Analyst (all genders)

• This is where we need your support: • Partner with Product and Marketing: Work closely with Product Managers and Marketers to define success metrics, evaluate experiments, and generate actionable insights. • Build and Maintain the Funnel: Own a sophisticated conversion funnel setup that connects user behavior across platforms and channels. • Tracking & Instrumentation: Contribute to event tracking design, including server-side tracking, to ensure reliable and privacy-compliant data collection. • Campaign Analysis: Help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness. • Data Modeling & Engineering: Use SQL and dbt to model clean, usable datasets that power dashboards and ad-hoc analysis. • Proactive Analysis: Identify trends, user behaviors, and opportunities for product or marketing improvement - without always being asked. • Enable Self-Serve: Help build a culture of data access by creating clear documentation, training materials, and intuitive self-service data sets in Lightdash. • You have 3+ years in product analytics roles, ideally across both product and marketing analytics. • Proven skills in event tracking (client-side and server-side), product instrumentation, and campaign analysis. • Strong command of SQL (Python is an advantage) and experience working with cloud data warehouses like BigQuery. • Advanced knowledge of GTM and GA4. • Experience with Shopify is a strong advantage • You're comfortable navigating ambiguity and independently driving clarity. • Demonstrated sense of ownership and proactive problem-solving skills. • That's something you can look forward to: • Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking. • Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace. • Fully equipped from day one. Mac or Windows – you choose what works best for you. • Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because. • Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers. • Let’s Glow! Enjoy 40% off our entire product range – yes, everything. • Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too! • Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings. • Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%. • Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms. • Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging. • Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day. • Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass. • Yay! You've made it this far! • But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.