aircall - Performance Marketing Manager (EMEA/LATAM)
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Requirements
• ● 3+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.● Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.● Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.● Experience developing high-performing ad content and creative in collaboration with cross-functional teams.● High attention to detail when working with financial data, performance data, and campaign setup across platforms.● Strong organizational skills with the ability to manage multiple projects simultaneously.● Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Responsibilities
• ● Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)● Set campaign objectives, target audience, and achieve budget targets.● Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.● Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).● Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.● Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the EMEA/LATAM Sales Director, General Manager, and marketing leadership.● Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.● Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.● Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.● Stay current on industry trends and best practices across all ad platforms and channels.
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