drata - Global Campaign Manager
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Requirements
• 5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS). • Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics. • Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo). • Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, hitting deadlines, and keeping partners aligned. • Compelling written and verbal communication skills, with the ability to write clear briefs and collaborate on (or create) ad copy, email copy, and landing page direction. • Self-starter mindset who thrives in a fast-paced, high-growth environment, can operate with autonomy, and is comfortable making data-informed decisions. • Comfort with AI and experimentation, using modern marketing and AI tools to improve efficiency, creative quality, and performance. • How we support you: • At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving. • Explore how we invest in your Life at Drata https://drata.com/about/life-at-drata?utm_source=chatgpt.com.
Responsibilities
• Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement to generate and accelerate high-intent pipeline. • Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs. • Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy. • Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue. • Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution. • Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates. • Manage and optimize campaign budgets, reallocating spend based on performance. • Enable SDRs and sales with campaign snapshots, talking points, follow-up templates so they can effectively act on campaign engagement. • Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization. • Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization.
Benefits
• The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth. • See the Speed: https://www.youtube.com/watch?v=QidTdkGwKMY Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years • Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. • Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists. • Connect with Us on Socials: LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news.
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