Blockchain.com - Marketing Analyst

• Localized Marketing & CRM: Own the strategy and content for localized marketing and CRM campaigns, partnering with the global CRM team on execution and delivery. • Localized Marketing & CRM: • Brand Alignment: Work closely with the global marketing team to ensure regional efforts align with overall brand messaging. • Brand Alignment: • User Acquisition: Drive growth through partnerships, integrated campaigns, and community initiatives. • User Acquisition: • Content Marketing: Lead local content efforts in collaboration with the global team. • Content Marketing: • Integrate Campaign Management: Track campaign performance, analyze data, and optimize for ROI. • Integrate Campaign Management: • Influencers & Partnerships: Engage key influencers, crypto communities, and strategic partners to amplify brand presence. • Influencers & Partnerships: • Events & Activations: Plan and execute local events, AMAs, and promotional campaigns. • Events & Activations: • Regulatory Compliance: Work with the Operations and Compliance Lead to ensure all marketing materials meet Nigerian regulatory requirements. • Regulatory Compliance: • Bachelor's degree • 3+ years in digital marketing, strategic communications, PR, or brand management - preferably in crypto, fintech, or tech • Proven multi-channel campaign management experience (agency or client-side) • Strong written and verbal communication skills with a talent for compelling storytelling • Experience across traditional and digital media, including social platforms • Excellent organizational skills; comfortable in fast-paced environments