colibrigroup - Colibri Group - Digital Marketing Manager

• CRO & Experimentation: --Partner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathways. --Use quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flow. --Build structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendations. --Partner with product, UX, and brand/content teams to implement and validate optimization changes in an iterative, test and learn environment. • Marketing Automation & HubSpot Management • -Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plus. --Partner with marketing coordinators to execute conversion-oriented nurture workflows, promotional sequences, and reminder cadences. --Maintain database hygiene and reporting practices aligned with Colibri’s email and CRM standards. • -Oversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progression. --Collaborate with content strategy teams to support campaigns that educate and convert (course spotlights, licensure reminders, editorial content, lead magnets). --Utilize AI to generate optimized social content and assets (organic and paid). --Ensure brand consistency, messaging consistency and optimization across social, email, and web touchpoints. • Data Analytics & Reporting • -Analyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards. --Translate data into actionable insights that improve channel efficiency and ROI. • Ecommerce & Customer Journey Optimization • -Support ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behavior. --Optimize product pages, checkout flows, and merchandising elements to reduce drop-off and increase conversion. • Direct Mail Alignment (Digital + Physical Journeys) • -Integrate physical touchpoints with digital sequences (e.g., book drops that trigger follow-up email workflows, retargeting ads, and social). --Coordinate creative with design and print teams. • Must be able to manage multiple priorities, work both independently and cross-functionally, and thrive in a fast-moving environment. • 3–5+ years of digital marketing experience, with a strong background in CRO, analytics, and campaign execution. • Demonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization). • Experience working with testing platforms (e.g., Google Optimize legacy, Optimizely, VWO, Instapage, HubSpot tests, etc.).