whoop - Trade Marketing Manager - UK & Ireland
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Requirements
• Fluent in English, with exceptional written and verbal communication is essential. Additional languages are a bonus - please reference them in your application. • 5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space. • Experience with distributor and third party retail partner relationships in the UK & Ire, including support for in-store activations and events. • Deep understanding of the UK & Ire with proven experience adapting marketing strategies to local market dynamics and consumer behaviors. • Proven ability to execute high-quality omni-channel campaigns across in-store and online activations. • Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions. • Strong cross-functional and geographical collaboration skills as well as excellent communication, negotiation, and relationship-building with key stakeholders. • Willingness to travel (25%), across the UK & Ire, Europe and visits to WHOOP HQ in Boston, MA. • Applicant must reside in either Ireland or the UK. • This role offers an exciting opportunity to help shape the regional presence of a dynamic brand, applying your expertise to drive consumer engagement and brand loyalty. If you're ready to advance your career in a fast-growing company, we encourage you to apply! • Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
Responsibilities
• Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in UK & Ire. • Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints. • Work alongside brand marketing & commercial teams to enhance WHOOP brand positioning across the UK & Ire region. • Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms. • Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement. • Use data to analyze campaign performance and optimise for future success • Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region. • Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts. • Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations. • Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies. • Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence. • Build and maintain strong relationships with regional clusters to drive alignment across operations, marketing, product, and finance and ultimate commercial success.
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