Zeta Global - Field Marketer
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Requirements
• Possesses 5+ years' experience delivering marketing activation in an AdTech, MarTech, media or other similar industries • Proven experience owning marketing campaigns and activations from planning to execution and measurement • Demonstratable ability to work collaboratively with sales teams and other stakeholders • A “hands-on” professional able to take on responsibility for execution of all activations whether digital or in person events • Experience of managing a budget and tracking ROI • An outstanding communicator who can translate commercial needs and objectives into an effective marketing plan
Responsibilities
• Partner closely with the UK sales teams to understand market dynamics and develop field marketing plans that align to revenue goals • Own end-to-end execution of marketing activation, including in-person events, digital programs and agency engagement • Localise global campaign themes to fit UK market needs and cultural context and build and campaign calendar • Work with the sales team to create follow-up strategies and support pipeline growth • Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, and engagement • Collaborate with colleagues in the EMEA Activation team in other markets to share learnings, best practice and insight on what best drives client engagement and long-term revenue results • Build processes and best practices for marketing and sales teams
Benefits
• Excellent medical, dental, and vision coverage • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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