shieldai - Senior Field Marketing Manager - Europe (R4771)
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Requirements
• 8–12 years of experience in field marketing, demand generation, or integrated marketing roles • Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts • Demonstrated ability to drive pipeline, influence opportunities, and support deal progression • Hands-on experience executing events, executive engagements, and targeted field programs • Strong experience working cross-functionally with Sales, BD, and capture teams • Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting • Experience using marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture flows • Ability to operate in a hands-on, high-growth environment with ownership and accountability • Experience marketing into European government, Ministry of Defence, or defense/aerospace sectors • Familiarity with UK MOD and other European defense ministries (Netherlands, Norway, Poland, Romania, Greece) • Understanding of European procurement cycles, NATO frameworks, and multi-country acquisition environments • Experience aligning marketing to capture efforts in long-cycle government deals • Additional European language proficiency • Our international teammates receive a comprehensive total rewards package aligned to your country office location. For full details on compensation and benefits, please consult your talent acquisition partner.
Responsibilities
• Lead and execute field marketing across priority defense and government accounts in the UK, Netherlands, Norway, Poland, Romania, and Greece, tightly aligned with regional Go-to-Market priorities. • Develop and execute account-based marketing strategies for primary accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs. • Demonstrate deep understanding of European defense procurement environments, acquisition cycles, NATO frameworks, and country-specific stakeholder landscapes, tailoring engagement strategies accordingly. • Engage key ministries and agencies including, but not limited to: • UK Ministry of Defence (MOD) and associated commands • Netherlands Ministry of Defence • Norwegian Ministry of Defence and defense materiel agencies • Polish Ministry of National Defence • Romanian Ministry of National Defence • Hellenic Ministry of National Defence (Greece) • Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone. • Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression. • Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets. • Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales. • Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution. • Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment. • Establish KPIs aligned to European government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration. • Bring structure, accountability, and operational rigor to field marketing execution across strategically important European defense markets.
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