nium - Head of Consumer Marketing
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Requirements
• 10–15+ years of experience in consumer marketing, growth, or brand leadership roles • Proven experience scaling global B2C products, ideally in fintech, payments, or consumer tech • Strong track record owning growth outcomes, not just campaigns or channels • Deep understanding of performance marketing, lifecycle/CRM, and GTM — with sound judgment on where each matters • Demonstrated ability to lead teams, influence senior stakeholders, and operate cross-functionally • Analytical, commercially minded, and comfortable working with data to drive decisions • Experience marketing to cross-border, mass-market, or price-sensitive consumers is a strong advantage • Builder mindset: pragmatic, low-ego, and energized by creating clarity in fast-moving environments • ## What success looks like • A clear, differentiated consumer value proposition across Instarem’s priority markets • Sustainable, efficient growth in active users, engagement, and revenue contribution • Strong alignment between marketing, product, and business strategy • A high-performing marketing team with clear ownership and momentum • Marketing viewed internally as a core growth engine and strategic partner
Responsibilities
• Instarem, the Consumer-facing brand of Nium, is on a mission to simplify money for customers across the world by leveraging the latest technology and being the change-driver for the complexities around global payments. Customers that use Instarem, are empowered to do more with their money in an intuitive, transparent, and cost-effective manner. • ## Set the Global Consumer Growth Agenda • Define and lead Instarem’s global B2C marketing strategy, aligned with our consumer business priorities and regional growth plans • Establish clear positioning, value propositions, and messaging frameworks that resonate with cross-border, value-conscious consumers • Translate company and product strategy into actionable marketing roadmaps with clear investment logic and ROI expectations. • ## Drive measurable growth across the full customer lifecycle • Own key consumer growth levers: acquisition, activation, engagement, retention, and reactivation • Lead integrated marketing programs across performance marketing, lifecycle/CRM, affiliate partnerships, referrals, content, and brand initiatives • Partner with Product and Commercial teams on go-to-market strategy for new features, pricing changes, corridors, and propositions • ## Operate as a Strategic Partner to the Business • Act as a trusted advisor to the Consumer GM and leadership team on growth strategy, market prioritization, and customer insight. • Bring a strong point of view backed by data — influencing investment decisions and strategic trade-offs. • Clearly connect marketing activity to revenue, customer value, and long-term business performance. • Build an effective partnership strategy. • ## Lead a lean, high-performing team • Lead, mentor, and grow a global consumer marketing team, including in-house talent and agency partners • Set clear goals, success metrics, and operating rhythms across regions and functions • Foster a culture of ownership, accountability, and continuous improvement • ## Be deeply data-driven • Define and own marketing success metrics that matter (e.g. CAC, LTV, conversion, engagement, cohort and segment health) • Implement dashboards and reporting that connect marketing activity to business outcomes • Champion experimentation and structured learning to unlock scalable growth. • ## Shape a Trusted, Global Consumer Brand • Strengthen Instarem’s brand clarity and consistency across markets and channels • Balance performance-driven growth with long-term brand trust and customer loyalty • Ensure a cohesive customer narrative across product, marketing, and communications
Benefits
• We Value Performance: Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work. • We Care for Our Employees: The wellness of Nium’ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible working hybrid working environment (3 days per week in the office). • We Upskill Ourselves: We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend. • We Celebrate Together: We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!
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