CoLab Software - Senior Performance Marketing Manager
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Requirements
• 4+ years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes. • Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management. • Demonstrated success improving paid performance over time • Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-quality campaign concepts • Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats • Clear, confident communicator who can turn complex performance data into insights and recommendations that influence cross-functional teams. • Extra Details • Extra Details • This is a full-time, permanent position with a competitive compensation package that includes stock options. • Employer sponsored health and benefits package, including unlimited paid vacation and RRSP/401K matching. • Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.
Responsibilities
• Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation. • Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data. • Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative. • Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint. • Report on performance in a way that explains not just what happened, but why
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