Influencer Marketing Manager

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Requirements

4+ years of experience in influencer marketing or creator partnerships.
Proven experience managing influencer campaigns in the U.S. market.
U.S. market
Strong understanding of YouTube, Instagram, and TikTok ecosystems.
YouTube, Instagram, and TikTok ecosystems
Demonstrated experience driving performance metrics (CPL, CPA, ROAS, enrollments).
Experience negotiating influencer contracts and performance-based deals.
Analytical mindset with hands-on experience using tracking tools and dashboards like Hubspot and Looker.
Strongly Preferred
Strongly Preferred
Experience in education, edtech, bootcamps, or professional certification programs.
education, edtech, bootcamps, or professional certification programs
Familiarity with tech career pathways (SWE, Data, UX, Cybersecurity).
Familiarity with CMA audience segments.
Experience building ambassador programs or long-term creator relationships.
Experience repurposing creator content into paid performance channels.

Strategy & Planning
Strategy & Planning
Develop and execute an influencer marketing strategy for:
Certified Medical Assistant Program
Define platform-specific strategies across YouTube, Instagram, TikTok, and other suitable platforms.
Align influencer campaigns with broader paid, brand, and performance marketing goals.
Establish measurable KPIs (CPA, CPL, enrollments, engagement, revenue contribution).
Influencer Sourcing & Outreach
Identify and evaluate creators with predominantly U.S.-based audiences.
Source influencers in niches such as:
Tech career transitions
Software engineering / data science content
Career advice & productivity
Medical and Healthcare professionals
Professional development & education
Conduct outreach, negotiate contracts, and structure performance-based deals.
Build and maintain a strong pipeline of micro, mid-tier, and macro influencers.
Campaign Management
Campaign Management
Create and manage coupon codes, influencer-specific landing pages(Storyblok), and UTM tracking links to ensure accurate attribution and performance measurement.
Collaborate on authentic storytelling aligned with Springboard’s brand voice.
Manage timelines, deliverables, approvals, and tracking links.
Performance & Optimization
Track campaign performance via Hubspot and Looker.
Optimize campaigns based on performance data.
Test different creator tiers, formats, hooks, and messaging.
Scale high-performing partnerships into long-term affiliate programs.

Competitive salary + performance bonus structure.
Remote-first flexibility.
Opportunity to shape and scale influencer marketing at a high-growth edtech company.

3h ago