applydigital - APPLY - Freelance Solutions Architect - Braze & Iterable Experience
Requirements
• Hands-on experience with Braze and Iterable. • 5+ years of software development experience. • 5+ years of experience integrating third-party tools, including involvement in planning and developing ETL solutions. • 2+ years of hands-on experience with a CDP such as Mixpanel, Segment, mParticle, Tealium, Treasure Data, or similar. • 2+ years of experience working directly with clients or key stakeholders. • Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle. • Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript. • Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools. • Experience defining cross-platform technical requirements across the MarTech stack. • Platform experience implementing CDPs such as Segment, RudderStack, mParticle, Tealium, or similar. • Experience configuring lifecycle journeys and campaigns in tools like Braze, Iterable, Klaviyo, Customer.io, or similar. • Familiarity with analytics, enrichment, and attribution tools and approaches. • Understanding of marketing attribution, including auditing integrations and attribution data. • Proficiency with JSON and SQL, including data modeling best practices. • Experience with reverse ETL tools such as Hightouch or Census. • Experience with scripting languages and serverless patterns, including lambda functions. • Ability to clearly present technical concepts and recommendations to non-technical stakeholders. • Platform experience with Shopify or Magento. • People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you: • Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact. • An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe. • AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
Responsibilities
• Solution Architecture & Discovery • Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints. • Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations. • Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks. • Implementation Leadership & Delivery • Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build. • Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps. • Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work. • Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies. • MarTech Platforms, Integrations, and Data • Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools. • Design data schemas and event tracking plans that support lifecycle use cases and analytics needs. • Support ETL and reverse ETL patterns to activate data into downstream destinations. • Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.
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