SlingshotAI - Head of Creative - Paid Social

London, United Kingdom3w ago

In Office Director EMEA Banking Mental Health Creative Lead Brand Designer Coaching hypothesis Quality Control

Requirements

• You can set up a clean test, say in advance what would prove you wrong, read the result honestly, and defend your taste with an argument rather than a mood board. • You want to work on mental health for a reason you can say out loud. • You can challenge our media buyer on their own ground, because you have done the buying yourself. • You have built or reshaped web funnels and landing pages to match the creative that drove the click. • You have built or run a creator or UGC pipeline, including sourcing, briefing, and quality control.

Responsibilities

• Own the weekly experiment loop: hypothesis, A/B test, read the result, identify winners, iterate. This is the spine of the role and where taste shows up. • Build the system that makes it repeatable. Testing cadence, angle library, naming and tagging, and a bank of real user language pulled from communities, reviews, and our own conversations. • Create winning concepts and then raise the hit rate of winning concepts so paid has more to scale behind. The bar is quality, not volume, and you manage what we spend proving things out. • Write the hooks, headlines, overlays, and scripts, in the voice of the person scrolling. • Brief at volume: one brief that many creators each interpret their own way, built for what each network rewards rather than resizing one idea for all of them. • Coach creators with sharp feedback, one to many. You brief and evaluate and if required can do creator ops, supporting in producing the content yourself. • Work with media buying on a weekly cadence. You read media buy KPIs and go into the buying tools yourself to check how tests performed, and you know buying well enough to challenge the buyer on their own ground. • Develop the product and audience understanding that decides what works. When AI makes output cheap, this becomes the deciding factor in paid. • Set the visual and verbal point of view for Ash in market. We do not look like the rest of this category, and we do not intend to start.