Zeta Global - Client Experience Operations Manager
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Requirements
• The ideal candidate has 3–5 years of digital marketing or media operations experience, understands digital tagging frameworks, and is familiar with customer journey attribution concepts across multiple marketing channels. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco) or remote. • 3–5 years of digital marketing or media operations experience • digital tagging frameworks • customer journey attribution concepts • 3–5 years of experience in digital media operations, marketing operations, or campaign management. • Experience working with digital tagging and tracking frameworks. • digital tagging and tracking frameworks • Familiarity with customer journey attribution concepts and multi-channel measurement. • Strong project management and organizational skills. • Ability to coordinate across media, analytics, and technology teams. • Preferred • Experience with tag management • Familiarity with analytics and reporting platforms such as Google Analytics or Adobe Analytics. • Experience working with media platforms such as Google Campaign Manager 360 or The Trade Desk. • Knowledge of marketing attribution tools or media measurement platforms. • Digital media campaign operations • Tagging implementation and QA • Marketing analytics collaboration • Project management and workflow coordination • Data accuracy and troubleshooting
Responsibilities
• Project & Dashboard Management • Manage timelines, deliverables, and operational workflows for measurement dashboards, 1PD onboarding, audience creation among other projects • Track campaign milestones, dependencies, and risks across cross-functional teams. • Digital Tagging & Tracking • Support implementation and QA of tracking tags across media platforms and websites. • Ensure campaign tagging follows established taxonomy and naming conventions. • Collaborate with analytics teams to validate tracking accuracy and troubleshoot discrepancies. • Assist with documentation of tagging standards and best practices. • Attribution & Performance Operations • Maintain understanding of customer journey attribution models (first-touch, last-touch, multi-touch). • customer journey attribution models • Support integration of media tracking data into attribution and reporting frameworks. • Partner with analytics teams to ensure media data aligns with broader customer journey measurement. • Operational Excellence • Maintain campaign documentation, workflows, and tracking implementation guides. • Identify opportunities to improve operational efficiency across campaign setup and reporting. • Ensure compliance with internal data governance and marketing technology standards.
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $70,000 - $85,000, depending on location and experience. • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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