Lark Health - Senior Channel Marketing Manager
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Requirements
• Healthcare Marketing Experience: Proven background in healthcare marketing with significant experience focused on commercial and Medicare plans and driving patient/member enrollment initiatives, with a strong preference for Medicare experience • DTC & Enrollment Leadership: Track record of leading direct-to-consumer campaigns that deliver measurable enrollment and activation in complex healthcare environments. • Detail-Oriented & Compliance-Driven: Exceptional attention to detail, particularly in navigating healthcare and Medicare compliance and executing flawless member communications. • Analytical Acumen for Conversion: Strong analytical skills with a focus on enrollment funnel performance and conversion optimization. • Agile Mindset & Adaptability: Thrives in dynamic environments; quickly adapts to evolving PBM partner needs and market shifts. • Strategic Problem Solver & Influencer: Effectively resolves complex challenges related to partner integration and enrollment, influencing stakeholders at all levels. • Marketing Leadership: Extensive experience in channel, lifecycle, and CRM marketing, ideally within commercial plans and Medicare programs. • Marketing Automation Proficiency: Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment. • Working at Lark • Lark operates as a remote organization, requiring all employees to reside within the United States. The specific salary offered to a candidate will depend on various factors, including their location, job level, and verified job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for additional compensation, such as participation in a bonus program and stock awards, where applicable. • Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.
Responsibilities
• Partner Strategy & Engagement: Lead marketing representation in critical external commercial plan partner meetings, confidently sharing strategic campaign updates, enrollment performance insights, and proactively addressing partner needs and challenges specific to their member base. • Plan-Specific Asset Development & Management: Collaborate closely with account management and directly with external partners to proactively define, develop, and deliver essential marketing assets, including campaign design and content (e.g., mailers, digital ads, web content), that resonate with members and align with their unique communication channels and compliance requirements. • Medicare Campaign Execution Lead end-to-end marketing execution for Medicare programs, including MDPP and CMS ACCESS, designing campaigns that meet the unique motivations, literacy levels, and preferred communication channels of Medicare beneficiaries (adults 65+). • Enrollment Campaign Ownership: Own the end-to-end execution of high-impact consumer enrollment campaigns specifically designed for commercial and Medicare plan members, driving new user acquisition and activation. • Support the Account Management: Partner closely with AM teams to respond to client marketing requests and optimize campaigns to meet partner expectations, including occasional client-facing meetings. • Advanced Performance Analytics & Enrollment Insights: Lead campaign performance tracking across daily to quarterly cadences, with a focus on enrollment and engagement metrics. Translate data into actionable insights and present results to stakeholders to demonstrate ROI and guide strategy. • Compliance & Governance: Partner closely with legal and other stakeholders to ensure that all marketing materials consistently comply with government regulations and compliance requirements. • Strategic Problem-Solving for Enrollment Barriers: Use strategic thinking to identify and resolve complex campaign or enrollment issues, ensuring smooth launches and ongoing funnel optimization.
Benefits
• $128,400 – $178,640 • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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