deaa6ad2-d184-436b-b69e-17f761da1d94 - AEO & GEO Lead
Requirements
• 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years. • Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences. • A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content. • Technical fluency with structured data, schema/JSON-LD, semantic HTML, site architecture, rendering, canonicalization, internal linking and indexing. • A strong experimentation mindset. You form a hypothesis, get something live, inspect what happened and make the next decision from the evidence. • Experience with Google Search Console, Semrush, Ahrefs and AI visibility platforms.. • The ability to create and modify content when needed without relying on a traditional editorial production process. • Strong AI fluency and experience using automation to accelerate research, creation, testing and analysis. • The ability to brief and manage freelancers and internal subject matter experts to get work shipped quickly. • Strong analytical judgment. The measurement in this space is still developing, and you need to be comfortable deciding what is signal and what is noise. • The ability to work effectively with Web, Engineering, Data, Marketing and Communications teams. • A track record of building new capabilities without waiting for someone else to hand you the playbook. • Demonstrated ability to connect search and AI visibility performance to pipeline and revenue outcomes. • Experience with server logs or crawler analysis • Basic HTML/CSS, Python or SQL, APIs and automated workflows • Experience with proprietary research, or healthcare and other regulated categories. • In-house B2B or B2B SaaS experience is strongly preferred.
Responsibilities
• Build and own Spring Health’s company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences. • Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation. • Monitor how major AI and search platforms crawl, index, retrieve and cite Spring Health information. • Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability. • Own onsite/offsite content as discovery and experimentation surfaces. • Extend visibility strategies across relevant third-party platforms and communities that influence AI-powered discovery and brand authority. • Maximize the long-term discovery value of high-priority content and thought leadership. • Ensure AEO and GEO standards are consistently applied across Spring Health's broader digital content ecosystem. • Build and own the AEO scorecard. Connect AI discovery performance to traffic, demand and pipeline impact. • Use AI and automation extensively to accelerate research, content development, testing, monitoring and analysis. • Serve as the company-wide expert on AEO and AI discovery as the space continues to change. • You’ll work across communications, marketing, web and other teams to turn Spring Health’s expertise into content that AI engines can find, understand and cite. You’ll have AI tools and flexible creative resources to help you move quickly, while you stay focused on the strategy, experimentation and technical work that drives AI visibility. • Improve Spring Health’s visibility and citation across priority AI-powered search and answer platforms for B2B and consumer. • Increase qualified website traffic and engagement from AI-powered search and discovery channels. • Launch and evaluate a consistent pipeline of AEO and GEO experiments, using results to determine what approaches should be scaled. • Improve the technical readiness of priority web content for crawling, retrieval and citation, including structured data, site architecture and content structure. • Demonstrate measurable contribution from AI search and discovery efforts to business outcomes such as leads, opportunities and pipeline.
Benefits
• Note: We have even more benefits than listed here https://www.springhealth.com/careers#:~:text=Our%20perks%20%26%20benefits and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria. • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical https://www.onemedical.com/membership/ accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom https://www.noom.com/, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • Access to fertility care support through Carrot https://springhealth.link/jd-2023-07-carrotbenefit, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub https://springhealth.link/jd-2023-07-gympassbenefit, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription • Access to BrightHorizons https://www.brighthorizons.com/, which provides sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes. • Not sure if you meet every requirement? Research shows https://pubsonline.informs.org/doi/10.1287/mnsc.2023.4907 that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive https://www.springhealth.com/careers. If this role excites you, we encourage you to apply. • Our privacy policy: https://springhealth.com/privacy-policy/
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