rackspace - Manager, Strategic Alliances – UK&EMEA (AWS)
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Requirements
• 8+ years working in cloud alliances, partner management, or cloud ecosystem roles. • knowledge of AWS partner programs, funding models, and co-sell processes. • Proven ability to manage senior stakeholder relationships across sales, product, and marketing. • Demonstrated success in co-selling with AWS or similar cloud platforms • Excellent communication, presentation, and cross-functional collaboration skills. • Strategic thinker with a commercial mindset and the ability to influence without authority.
Responsibilities
• Partnership Management • Serve as the primary point of contact for all AWS relationship activity across UK & EMEA. • Maintain a deep understanding of AWS’s partner programs, incentives, competencies, and funding mechanisms (MAP, OSA, ISV Accelerate, etc.). • Develop and execute a joint business plan with AWS, including revenue targets, marketing initiatives, certifications, and competency achievements. • Track and report partnership performance metrics, pipeline growth, and program compliance. • Business Growth & Co‑Sell Execution • Drive joint pipeline creation through collaborative sales engagement with AWS Partner Development Managers (PDMs) and Account Teams. • Facilitate co‑sell opportunities by aligning Rackspace solutions to AWS priorities. • Support AWS-aligned sales motions such as migrations, managed services, modernization, data & AI, security, and industry-based solutions. • Enable Rackspace sales teams with AWS messaging, training, and partner funding opportunities. • Go-to-Market Strategy • Work with marketing teams to build and activate joint GTM campaigns, events, and demand-gen programs. • Leverage AWS MDF, MAP funding, and other partner benefits to support GTM execution. • Coordinate case studies, success stories, and customer references showcasing Rackspace + AWS value. • Operational Excellence • Maintain accurate partnership information, deal registrations, and co-sell data in AWS Partner Central and internal systems. • Manage AWS program submissions, competency audits, and annual renewal requirements. • Ensure Rackspace remains compliant with AWS partner requirements, technical validations, and certification targets. • Provide regular forecasting, reporting, and insights to Rackspace leadership.
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