Whoop - Senior Lead, Product Marketing - Accessories & Apparel
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Requirements
• 7+ years of experience in product marketing, product management, or a related role within consumer goods, apparel, or wearable technology • Proven track record of developing physical products and managing them through the full lifecycle, from concept through launch • Experience partnering with design and engineering teams to bring physical products from concept to production • Experience leading product development in collaboration with external partners or brands, with strong relationship and project management skills • Demonstrated ability to operate autonomously, influence cross-functional strategy, and drive alignment without direct authority • Strong strategic thinking with the ability to translate insights into clear product direction and actionable briefs • Excellent communication and storytelling skills, with experience influencing stakeholders at multiple levels • High attention to detail with the ability to manage multiple complex workstreams simultaneously • Passion for health, wellness, fitness, or performance-driven products preferred • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Responsibilities
• Lead the end-to-end development of Apparel & Accessories products, driving execution from concept through launch readiness in partnership with design, engineering, and development teams • Introduce and lead early-stage product research and development, defining product concepts, use cases, and business rationale grounded in consumer insights and market opportunities • Partner with Supply Chain to validate product feasibility, lead times, and cost at defined stages of the product creation process, ensuring alignment prior to sourcing commitments • Lead product creation for key external partnerships, managing timelines, deliverables, and cross-functional alignment to deliver high-quality, co-developed products • Translate consumer insights, market trends, and performance data into actionable product briefs and category-level recommendations that inform roadmap and portfolio strategy • Drive product positioning, naming, and core messaging in collaboration with cross-functional partners to ensure consistency across channels • Partner closely with go-to-market teams to ensure a seamless transition from product readiness to launch execution
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