pointclickcare - (Canada) Sr. Marketing Manager (1 year contract)
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Requirements
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion • Experiencing leading teams or mentoring junior team members • Experience using data and metrics to measure impact and determine improvements • Experience with paid and owned and operated channels (i.e. email, onsite, etc.) • Experience presenting ideas to executive levels of an organization to gain support for initiatives • Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables) • Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue. • Experience managing external partners to develop marketing programs • Experience in paid search and paid social • Experience managing large amount of data including customer segments and online campaign metrics • Experience working with marketing agencies for execution • It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment. • PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Responsibilities
• Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain large high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement • Own agency of record strategy for the business unit inclusive of campaign strategy, appropriate channel mix, budget management, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency. • Subject matter expert in industry leveraging customer insights to produce audience-centric derivative content • Lead customer journey seeking out ways to utilize marketing automation to improve processes and gain visibility into lead quality • Research and refine new marketing approaches to reach and engage key audiences • Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize • Manage multiple projects and balancing contending priorities in a rapidly changing environment • Provide clear, consistent, and frequent communication with executive level stakeholders inclusive of marketing strategy, goals, and performance of campaigns. • Lead the development of comprehensive account-based marketing strategies aligned to be executed across the Marketing Managers. • Act as team lead by supporting with training or coaching to enhance their skills and grow in their roles. • Anticipated travel 10%
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