max-retail - Industry Partner Manager
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Requirements
• Experienced Operator: 10+ years in partnerships, channel sales, or business development • Retail-Savvy: Deep understanding of boutique retail or existing relationships with independent sales reps in apparel/footwear • Builder Mentality: Proven ability to create systems and playbooks from scratch • Strong Communicator: Exceptional at crafting messaging that resonates—and documenting it clearly • Hands-On: Comfortable doing the work yourself (outreach, testing, iterating) to find what works • Collaborative: Works seamlessly across teams and brings others along in the learning process • We’re looking for a highly experienced, hands-on Industry Partner Manager to activate and scale our partner channel. This role focused on building, testing, and documenting a repeatable playbook for partner-driven lead generation. This is not an administrative partnership role. You’ll be responsible for figuring out what works—through direct outreach, experimentation, and relationship-building—and turning those insights into scalable systems the business can run with long-term.
Responsibilities
• Partner Activation & Growth • Reactivate dormant industry partners through thoughtful outreach and relationship-building • Recruit and onboard new independent sales reps aligned with boutique retail • Identify and disqualify low-fit partners, documenting clear patterns and rationale • Attend tradeshows to acquire leads • Lead Generation • Generate consistent, qualified leads from partner channels • Build a repeatable system for partner-sourced pipeline growth • Collaborate with sales to ensure clean handoff and conversion visibility • Testing & Optimization • Experiment across messaging, positioning, and outreach channels (email, phone, text) • Identify what drives engagement, response, and referrals • Continuously refine approach based on performance and feedback • Playbook Development • Document partner activation strategies, scripts, and communication cadences • Define partner personas, motivations, and engagement patterns • Build a structured partner playbook that can be operationalized post-contract • Cross-Functional Collaboration • Partner with Operations to capture and structure learnings • Work with Sales and Customer Success to track lead quality and outcomes • Collaborate with Marketing to develop and share partner success stories • What You’ll Deliver • A fully documented Partner Activation Playbook (messaging, outreach, cadence, scripts) • Clear Partner Personas & Engagement Insights • Defined Lead Qualification Criteria and handoff process • Documented Friction Points & Conversion Insights across the partner funnel • A structured performance framework (good/better/best partner tiers) • A scalable system for ongoing partner-driven lead generation • Lead Generation • What You’ll Deliver
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