Zeta Global - Associate Director, Media Planning
Requirements
• An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs, budgets, and timelines • Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines • A clear, proactive communicator who keeps stakeholders aligned and informed • Collaborative by nature and comfortable working cross-functionally with sales, analytics, strategy, and product teams • Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process • Adaptable and comfortable navigating changing requirements without sacrificing quality • Organised and effective at managing multiple priorities in a fast-paced environment • Curious about advertising trends and motivated by using data and insights to drive better outcomes • Minimum 5 years of experience in digital media planning, strategy, or online advertising • Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA) • Experience planning across multiple advertising categories and using data to inform recommendations • Advanced working knowledge of Excel and PowerPoint • Ability to work independently while contributing to a collaborative team environment
Responsibilities
• Lead the development of strategic media plans and proposals that support new business and account growth • Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery • Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve • Guide campaign design across channels including display, video, social, email, streaming audio, CTV and DOOH • Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data • Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners • Collaborate closely with sales, analytics, partnerships, supply and other teams to ensure alignment on goals, timelines, and deliverables • Capture and share market and client feedback to inform planning approaches and product improvements • Help build and maintain proposal templates, reference materials, and best practices • Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency
Benefits
• Excellent medical, dental and vision coverage • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT