teamdynamix - Marketing Campaign Manager – B2B SaaS High Growth
Requirements
• You’ll own customer cross-sell and expansion motions along with customer retention and advocacy; helping to drive experiences that turn customers into long-term champions. • You’ll partner closely with Customer Expansion Sales, Product Marketing and Operations to translate customer insights into impactful marketing programs to drive growth across the customer base. • 5+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise software • Proven experience supporting a high-growth company through customer marketing, event marketing, or demand generation • Experience supporting virtual events, webinars, or user conferences (ZoomWebinar, Webex Events, etc.) • Familiarity with marketing automation and CRM platforms (Pardot, HubSpot, Marketo, Salesforce, etc.) • Strong collaboration and communication skills; ability to work cross-functionally and command a room when necessary • Robust project management and campaign execution skills • AI-forward early adopter with strong AI usage skill set and examples • Strong copywriting skills with the ability to QA your own work • Data-driven mindset with experience measuring marketing impact • Deep knowledge of the customer journey and the ability to translate customer needs, challenges, and goals into meaningful marketing programs • Must be willing to travel up to 20% for conferences, trade shows, and company events • Flexible to help support campaigns across Marketing as the need arises; “one team” mentality • You share our values, and work in accordance with those values. We have a 4.8 rating on Glassdoor for a reason! • Building a marketing campaign from scratch, from ideation to execution, with consideration to long-term corporate strategies • Experience creating messaging or journey mapping for IT, technology, or enterprise software audiences • Additional helpful software skills: Asana, Demandbase, Sendoso, Canva, Outreach, Sprout Social • Must be highly analytical and proficient with Excel
Responsibilities
• Expansion & Cross-Sell Demand Generation • Develop and execute targeted customer marketing programs that drive awareness and demand for the unified platform for cross-sell and upsell opportunities. • Collaborate with sales and product marketing to create campaigns that promote additional products and capabilities. • Support account-based initiatives focused on expanding strategic customers. • Build segmented customer communication strategies including email campaigns and targeted lifecycle programs aimed at driving customer expansion. • Customer Events & Community • Support customer-focused events in terms of ideation, logistics, promotions, and manage content planning. Events could include customer dinners or cocktail receptions, virtual customer summits, customer webinars, and live sessions or executive meetings surrounding conferences. • Attend trade shows periodically where TeamDynamix has a large customer presence. • Help create opportunities for customers to connect and share best practices. • Support Customer Advocacy: • Work with product marketing to support a customer advocacy program including: • Project manage the sourcing of reviews and testimonials (Gartner Peer Insights, Info-Tech Software Reviews, G2, etc.) • Act as liaison to secure customer speakers for events and webinars • Identify and support opportunities where customer gifting, swag, or recognition programs can strengthen relationships and drive advocacy. • Identify and nurture champions across the customer base. • Measurement & Insights • Track engagement and performance across customer programs. • Report on key metrics including expansion pipeline influence and revenue, advocacy growth, and campaign performance. • Use insights to continuously optimize customer marketing strategies. • Cross-Functional Marketing Support • Versatile marketer capable of supporting cross-functional programs—including events, webinars, social media, email marketing, and direct mail—to help the broader marketing team deliver successful campaigns. • Experience supporting channel partners and partner campaigns is a plus.
Benefits
• Customer marketing plays a critical role in helping our customers get the most value from our platform while strengthening long-term partnerships. This role helps support our customer-facing sales organization with highly targeted, specific campaigns and sales tools. • Competitive compensation that reflects employees’ skills and contributions. • Comprehensive health insurance plans. • Wellness programs that promote physical and mental well-being. • Traditional and Roth 401(k) savings options with company match. • Remote-first with flexible working hours. • Prioritized work-life balance, with 15 observed days off in addition to PTO. • Family-friendly policies including paid parental leave. • Paid life insurance, short-term, and long-term disability insurance. • Regular acknowledgement of achievements with recognition programs. • Counseling services and resources for personal and professional challenges. • Transparent communication about company goals, strategy, and performance. • Regular feedback sessions and performance reviews. • Anti-bias and anti-harassment training programs. • Trust and autonomy in decision-making within your role. • Work environment that encourages you to be your authentic self. • Flat management structure with approachable leaders who want to hear your feedback. • Backed by two private equity firms that invest in high-growth private companies across North America. • At TeamDynamix, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply. • We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed. Did we miss anyone? Let us know and we’ll add it here. • Equal Opportunity Statement
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