engagedmd - Marketing Manager, Fertility
Requirements
• 5+ years of well-rounded experience in B2B marketing, including sales enablement, campaign management, content development, and event planning. • Demonstrated ability to independently manage multiple marketing initiatives and balance competing priorities. • Creativity, collaboration, strong organizational skills, an eye for detail, and a willingness to experiment and innovate. • Ability to collect, analyze, and clearly present data-driven insights to internal stakeholders. • Proficiency in marketing automation technology, such as Hubspot, and familiarity with content management systems (CMS) and Atlassian tools • Experience with a fast-paced technology or SaaS company strongly preferred • A mission-driven orientation to all you do • Superior written and verbal communication skills • Ability to thrive in a small, fast-paced organization • Bachelor’s degree or equivalent career experience • It’s Also Nice If You… • Have at least a passing familiarity with the fertility and/or healthcare industries • Have successfully worked remotely with distributed teams in the past
Responsibilities
• Develop specialty-specific messaging that translates EngagedMD's value proposition into compelling clinical, financial, and operational benefits for fertility providers and buyers. • Identify and prioritize marketing opportunities, developing and executing multi-channel campaigns that drive awareness, engagement, and pipeline growth. • Customize and maintain sales enablement materials for the Fertility vertical, including pitch decks, competitive battlecards, sell sheets, objection-handling resources, and ROI calculators. • Support Fertility partnerships through co-marketing initiatives and the development of partner marketing materials. • Partner with Product and Fertility leadership to develop launch materials and train teams on positioning new product capabilities to clinical buyers. • Develop customer case studies, testimonials, and specialty-specific ROI metrics that demonstrate the value of EngagedMD's solutions. • Plan and execute Fertility-specific events and marketing activities, including conferences, sponsorships, and webinars, while managing budgets and logistics. • Analyze campaign performance, sales trends, customer feedback, and lost opportunities to identify insights and share recommendations with Product and Marketing teams.
Benefits
• Medical, dental, and vision coverage heavily subsidized by the company • Open Paid Time Off • Paid family and medical leave • Generous paid holidays • 401(k) retirement savings plan
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