waabi - Brand & Digital Marketing Manager
Requirements
• 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment. • Hands-on experience managing Google Ads and LinkedIn Ads campaigns. • Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution. • Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube. • Strong organizational skills and comfort managing multiple ongoing workstreams independently with minimal ramp-up time. • Excellent written communication skills, including experience adapting content for different platforms and audiences. • Available for a contract engagement of approximately 6 months to provide parental leave coverage. • Open-minded and collaborative team player with the willingness to help others. • Passionate about self-driving technologies, solving hard problems, and creating innovative solutions. • Experience in the autonomous vehicle, robotics, or broader deep-tech industry. • Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors. • Experience supporting executive or leadership social media presence. • The US hourly range for this role is: $43-61/hr USD in addition to competitive perks & benefits. Waabi US Inc.’s yearly salary ranges are determined based on several factors in accordance with the Company’s compensation practices.
Responsibilities
• Website management Publish new press coverage, blog articles, and research papers to the Waabi website.Coordinate with internal stakeholders to ensure accuracy and timely publishing. • Digital management • Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns. • Monitor HubSpot workflows, form submissions, and lead routing. • Flag performance issues or anomalies to the team. • Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X. • Reformat and adapt content for each platform's native format and audience. • Support platform expansion efforts as new channels are introduced. • Monitor comments, tags, and media mentions across social platforms. • Flag items that require a response or escalation to the appropriate team member. • Compile and distribute a weekly or biweekly industry news roundup to the team. • Format the roundup consistently and flag Waabi mentions for prioritization. • Prepare one-off Waabi media mentions for the marketing team to share on Slack with the wider team. • Email marketing execution • Send scheduled email campaigns via HubSpot. • Coordinate post-event and nurture emails with relevant stakeholders. • Monitor email deliverability and flag any issues. • Asset management • Organize and maintain the media kit, photo library, and b-roll in shared drives. • Keep assets up to date and accessible to the team and external partners. • Tracking & Reporting • Pull bi-weekly social and digital performance metrics. • Compile and share a brief performance summary with the team. • Cross-functional support • Support product marketing, comms, and events leads on execution tasks as needed. • Support one-off facility branding requests, such as signage and swag coordination. • Support day-to-day communication with design, video, and swag vendors. • Format and schedule social posts for executives. • Digital management • Asset management
Benefits
• Waabi provides a competitive benefits package that includes: • Daily drinks, snacks and catered meals (when in office) • Regularly scheduled team building activities and social events • As we grow, this list continues to evolve! • Waabi is a technology start-up building technologies to transform the way the world moves. Join our talented team to be a part of the future and to make an impact!
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