overflow - Lifecycle Marketing Manager
Requirements
• 3–5 years of experience in lifecycle, email, or demand generation marketing, ideally in B2B SaaS, fintech, or the nonprofit and faith space • Hands-on experience building automated campaigns in HubSpot or a comparable marketing automation platform • A track record of growing MQL volume and lead-to-MQL conversion through automated sequences • Exceptional written communication skills — you can make an automated email feel personal, warm, and human • Strong analytical skills, including campaign reporting, A/B testing, and segmentation • Alignment with Overflow's mission and values, including our commitment to serving the evangelical Christian church space alongside the wider nonprofit sector • Commitment to hybrid work, including in-person collaboration days (currently Monday and Wednesday) • Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience • IT'D BE NICE IF YOU HAD • Experience with SMS marketing and TCPA compliance • A track record partnering closely with Sales and Customer Success in a B2B SaaS environment • Familiarity with the nonprofit, philanthropy, or faith-based technology space • Comfort managing many campaigns, calendars, and stakeholders at once
Responsibilities
• Prospect Lifecycle & Funnel Strategy • Own the prospect journey from first touch to marketing qualified lead, and design the handoff that sets BDRs up to convert MQLs to SQLs • Map prospect journeys for church leaders, operators, and nonprofit decision makers, and identify the moments that matter most • Define lead scoring and MQL criteria in partnership with Sales, and own the handoff mechanics — routing, timing, and suppression rules during active sales cycles • Partner with the Head of Brand & Marketing to keep lifecycle messaging aligned with Overflow's voice and mission • Sequences & Marketing Automation • Build, launch, and maintain automated sequences in HubSpot across email, SMS, and in-app touchpoints, including nurture flows and re-engagement programs • Write and edit clear, warm, on-brand copy that makes automated outreach feel personal and human • Own the lifecycle send calendar across seasonal giving moments, including year-end giving, and product launches • Maintain list health, deliverability, and compliance across all channels, including CAN-SPAM and TCPA for SMS • Expansion & Renewal Campaigns • Design and launch the upsell, cross-sell, and renewal campaigns that support Sales and Customer Success — they own the calls and the relationships, you own the campaigns that warm them up • Develop audience segments based on funnel stage, behavior, and organization type • Personalize campaigns for churches, nonprofits, and purpose-driven companies at different stages of adoption • Experimentation, Analytics & Reporting • Define and track funnel KPIs, including MQL volume, MQL-to-SQL conversion, and campaign-sourced pipeline • Run A/B tests across subject lines, content, timing, and journeys, and ship what works • Report performance and insights to marketing and company leadership, translating data into clear next steps
Benefits
• Overflow's compensation philosophy is rooted in Carta Total Compensation benchmarks, ensuring pay that is competitive by role, geography, and function. Actual compensation may vary based on factors including job-related skills, experience, interview performance, and market data. • Total compensation may also include equity, performance-based bonuses (for eligible roles), and a comprehensive benefits package. As a Series B company, we believe equity is a meaningful part of building long-term ownership — when Overflow wins, our team should share in that upside. • Overflow offers a thoughtful benefits package designed to support your well-being, growth, and life outside of work, including: • Competitive base salary with equity and commission eligibility • Medical, dental, and vision coverage for employees and dependents • Generous paid time off and company holidays • Paid parental leave • 401(k) retirement plan • Dedicated mental health and therapy stipend to support personal well-being • Team retreats and intentional in-person gatherings throughout the year
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