Cordance - Marketing Campaign Manager

• Campaign Strategy & Planning • Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals. • Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging. • Execution & Project Management • Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency. • Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution. • Performance & Optimization • Monitor and analyze campaign performance using marketing analytics tools and dashboards. • Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution. • Collaboration & Communication • Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities. • Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership. • Competencies • Strategic Execution: Able to translate business objectives into measurable marketing campaigns. Balances creative concepts with analytical rigor to ensure campaigns ladder up to pipeline, revenue, and brand goals. Demonstrates a strong understanding of audience segmentation and funnel dynamics. • Strategic Execution: • Analytical Decision-Making: Comfortable interpreting campaign data to identify patterns, draw insights, and recommend next steps. Skilled at using experimentation frameworks (A/B, multivariate, incrementality) to validate hypotheses and continuously improve performance. • Analytical Decision-Making: • Operational Excellence: Drives campaigns from ideation through post-mortem with exceptional organization and attention to detail. Anticipates dependencies across channels, timelines, and stakeholders; maintains clear documentation and repeatable processes for scale. • Operational Excellence: • Communication and Collaboration: Communicates campaign goals, insights, and results clearly across marketing, sales, product, and leadership teams. Skilled in vendor and stakeholder management, ensuring alignment on deliverables, expectations, and optimization decisions. • Communication and Collaboration: • Agility and Growth Mindset: Thrives in dynamic environments. Rapidly adapts to performance trends, feedback, or market changes while maintaining focus on long-term objectives. Demonstrates curiosity and continuous learning in new platforms, tools, and testing methods. • Agility and Growth Mindset: • Creative and Brand Stewardship: Shows strong creative judgment and an eye for brand consistency across channels. Partners effectively with content and design teams to ensure messaging and visuals drive engagement while staying true to the company’s identity. • Creative and Brand Stewardship: