pointclickcare - Marketing Automation Architect (CA)
Requirements
• Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience. • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments. • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions. • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms. • Demonstrated success establishing platform governance, standards, and operational best practices. • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT. • Adobe Marketo Engage Certified Expert certification required or strongly preferred • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills. • Salesforce certification considered an asset. • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations. • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration. • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development. • PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Responsibilities
• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration. • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success. • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support. • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance. • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.
Benefits
• Retirement Plan Matching • Flexible Paid Time Off • Wellness Support Programs and Resources • Parental & Caregiver Leaves • Fertility & Adoption Support • Continuous Development Support Program • Employee Assistance Program • Allyship and Inclusion Communities • Employee Recognition … and more! • It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
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