Everpure - Senior Global Marketing Manager: Managed Service Providers
Requirements
• Domain Expertise: At least 6+ years of dedicated MSP Marketing experience. A deep understanding of how MSPs or MSSPs operate, package, and price services is essential. • Domain Expertise: • Experience: 6+ years of B2B MSP marketing experience within the high-tech or software industry (SaaS, Cybersecurity, or Cloud infrastructure preferred). • Global Scale: Proven track record of creating centralized marketing programs that successfully scale across multiple global regions. • Global Scale: • Content & Messaging: Exceptional writing and communication skills, with a proven ability to distill complex technical platforms into a clear "Why [Company Name] for MSPs" value proposition. • Content & Messaging: • MarTech Proficiency: Hands-on experience with CRM and Marketing Automation tools (e.g., Salesforce, Marketo, AppSheet) and Partner Relationship Management (PRM) platforms. • MarTech Proficiency: • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience). • Education: • The "Channel First" Mindset: An inherent understanding that your success is completely tied to the success and ease of use for your partners. • The "Channel First" Mindset: • Agility & Autonomy: Ability to thrive in a fast-paced, matrixed tech environment with minimal day-to-day oversight. • Agility & Autonomy: • Influence Without Authority: Strong interpersonal skills to drive alignment across Product, Sales, and Corporate Marketing teams. • Influence Without Authority: • WHAT YOU CAN EXPECT FROM US: • Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers. • Innovation • Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®! • Growth • Team: We build each other up and set aside ego for the greater good. • And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out http://benefits.everpuredata.com/ for more information. • ACCOMMODATIONS AND ACCESSIBILITY: • Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [email protected] if you’re invited to an interview. • OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM: • We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.
Responsibilities
• Global Strategy & Campaign Execution • Develop and execute the comprehensive global MSP marketing strategy and roadmap aligned with corporate revenue and channel growth objectives. • Lead MSP-exclusive initiatives such as nurture campaigns, webinars, events, and value-driven programs in collaboration with Product Marketing and Content Marketing. • Design, execute, and measure comprehensive demand generation strategies to drive engagement and acquisition across the MSP partner lifecycle. • Create and manage end-to-end "through-partner" demand generation campaigns (e.g., webinars, digital kits, event templates) that MSPs can easily white-label to acquire end-customers. • Partner Enablement & Content Creation • Build, launch, and maintain a world-class MSP enablement toolkit, including pitch decks, battlecards, data sheets, and value-proposition messaging frameworks. • Collaborate with Product Marketing to translate complex technical features into business outcomes that align with an MSP’s business model (e.g., recurring revenue, operational efficiency). • Own the marketing content strategy for the Partner Portal, ensuring assets are localized, up-to-date, and intuitive. • Cross-Functional Collaboration & Field Alignment • Partner closely with Channel Sales and MSP Sales Team Members to align marketing initiatives with pipeline goals. • Work alongside regional field marketing teams to localize global programs for specific geographic nuances (NAM, EMEA, APJ). • Collaborate with Marketing Ops to track Market Development Funds (MDF) allocations, ensuring high ROI on partner-spend initiatives. • Metrics, Analytics & Optimization • Establish, track, and report on key performance indicators (KPIs) such as partner In quarter created pipeline contribution (IQC), marketing-generated leads (MQLs), Marketing Influenced Pipeline (MIP), partner portal engagement, and program ROI. • Continually optimize campaign performance based on data insights, partner feedback, and regional sales inputs.
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